New Delhi: Samsung Electronics has recently officially announced that it will be hosting its “The First Look” on January 4 at 7:00 PM PST, a preview event held two days before the opening of the CES 2026 in Las Vegas. This session will take place at the Latour Ballroom at the Wynn Las Vegas, and it will highlight the company’s strategic direction for 2026 by including the latest AI-powered customer experiences. This event will start at 8:30 AM IST on January 5 for the viewers in India.
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The First Look on January 4, 2026 Wynn Las Vegas.#TheFirstLook #TheFirstLook2026 #Samsung pic.twitter.com/VCfh7UKSKR— Samsung US (@SamsungUS) December 3, 2025
TM Roh, CEO and Head of the Device eXperience Division, will deliver the keynote address. Samsung has also said that the presentation will outline the company’s roadmap for its DX businesses and demonstrate how AI will shape device integration in the coming year. SW Yong, President and Head of the Visual Display Business, and Cheolgi Kim, Executive Vice President and Head of the Digital Appliances Business, will also take the stage to detail plans for their respective divisions.
Samsung will stream The First Look live on Samsung Newsroom, the company’s official YouTube channel, and Samsung TV Plus, its free ad-supported streaming service. The broadcast will enable the global audiences to see Samsung’s announcements ahead of CES 2026, which continues to be the largest IT and consumer electronics showcase in the world. Along with The First Look, Samsung will be hosting additional events and demonstrations at its exclusive exhibition space at the Wynn Las Vegas. These sessions will run through January 7, featuring hands-on exhibits and product experiences across Samsung’s device categories.
