New Delhi: Amazon has officially released its latest AI-powered shopping assistant, Alexa for Shopping, which is specially designed to help users search, compare, track, and buy products via conversational prompts on the Amazon Shopping application, website, and Echo devices.
Alexa for Shopping combines its shopping assistant Rufus product expertise and Amazon shopping history with the personalized knowledge and context of Alexa+. Users can now browse and shop the full Amazon store by using voice, touch, or both.
Alexa for Shopping can answer shopping-related questions directly inside the main Amazon search bar, compare products side by side, track price changes, and even automatically make routine purchases based on user preferences and shopping history.
AI assistant can also answer broader shopping-related queries. Users can ask questions such as skincare recommendations, party-planning ideas, or product comparisons directly in the Amazon search bar, rather than typing traditional keywords.
It can also handle order-related questions by including tracking deliveries or checking when a product was last purchased. Alexa for Shopping unveils several latest AI tools for product discovery and purchase decisions. AI-generated summaries for product categories and product pages. These summaries are specifically designed to explain what to look for before buying a product and to offer quick overviews without requiring users to read through multiple listings.
This platform also includes product comparison tools that let the users to select multiple items from search results and they can compare their specifications, pricing, and reviews side by side. Another feature enables customers to view up to one year of price history for products listed on Amazon.
Users can either tap the Price History option for product pages or ask Alexa for Shopping directly. Users can also create the scheduled shopping actions, such as automatically adding monthly household supplies to the cart, setting reminders for book releases, or receiving alerts when prices drop below a chosen amount.









