New Delhi: OPPO has confirmed they have extended its strategic partnership with the legendary camera manufacturer Hasselblad. This announcement was made at a special event in Gothenburg, Sweden, following four years of deep technical collaboration on the OPPO’s flagship Find Series. These two brands are currently co-developing their next-generation mobile imaging system, aiming to set a new benchmark for mobile imaging quality. The partnership with Hasselblad is built on shared passion for innovation and a commitment to delivering the ultimate imaging experience.
At a special event in Gothenburg, Sweden, OPPO and @Hasselblad proudly announced the continuation of their partnership to jointly set new standards in smartphone photography.
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— OPPO Belgium (@OPPOBelgium) July 22, 2025
This partnership is built on a foundation of deep, collaborative engineering. Over. Over the past four years, with each new Find series smartphone, the OPPO and Hasselblad R&D teams have worked in synergy. This fusion expertise resulted in a suite of powerful imaging tools that bring the legendary Hasselblad experience to mobile devices.
Key innovations include the iconic Hasselblad Natural Color Solution, re-engineering for mobile, Hasselblad Portrait Mode, which enables users to capture professional portraits with the bokeh effect recreated to match classic Hasselblad lenses, and the professional Master Mode, specifically designed to match the color character of Hasselblad X2D. The collaboration also brought creative expressions, such as Hasselblad XPAN Mode, which recreates the classic 65:24 wide aspect ratio of the legendary camera.
Furthermore, both companies expressed their excitement about continuing the journey into the future. By integrating Hasselblad’s classic aesthetic with OPPO’s advanced mobile imaging, the partnership will continue to provide users with a distinctive visual signature and exceptional quality, empowering more creators worldwide to effortlessly capture their masterpieces. OPPO and Hasselblad are currently co-developing a next-generation mobile imaging system, which is set to establish a new standard for quality and experience in mobile imaging. More details on the future system will be revealed later this year.
At the event, OPPO shared its 17-year journey of innovation in mobile imaging. Key milestones highlighted include the introduction of the world’s first stacked CMOS sensor in the OPPO Find 5 in 2012, pixel binning with the OPPO R9 in 2016, and the debut of the first periscope telephoto camera in 2017. Starting with the Find X6 Pro, OPPO has continuously elevated imaging quality with each new generation of its Find X camera flagships by innovating across Hardware, Software, and Aesthetics.
Further inspiring its user community, OPPO also officially announced the OPPO Photography Awards 2025, themed “Super Every Moment.” With over $100,000 in prizes, the global competition invites creators to share their most extraordinary moments captured on their OPPO devices.
