New Delhi: OnePlus may be making one of its largest business decisions ever. Recent news suggests the phone company could officially cease operations in the U.S. and Europe later this week. Although the company hasn’t announced the move, it has started some conversations among OnePlus fans and smartphone buyers around the world.
OnePlus is planning to discontinue the sale of smartphones in these markets as its parent, Oppo, concentrates on revamping its operations on the international stage, the report shows. If the reports are true and OnePlus has officially discontinued sales in China, the U.S., and European markets, you can imagine that existing ones may still be able to get software updates and customer support, just for a while.
OnePlus has been the focus of rumors that it’s limiting its global presence for several months now. Previous reports had suggested that the company was considering its international expansion and cutting back on some markets. Previously, OnePlus had denied that it intended to close down and said it still planned to offer service to customers in North America. But according to the latest reports, a final decision may be made in the near future.
In a murkier landscape in the US and Europe, OnePlus is still projected to continue to do business in places like China and India, regions where they still have a successful customer base. OnePlus is consistently making new product launches in one of its biggest markets, India, with the company’s product range including new smartphones, tablets, and audio devices. Its local operations are also evident in the fact that the company recently held its Community Sale in India.
Once the reported exit is official, it will evidently signal the end of an important period for OnePlus. The brand developed a loyal following since it entered the market in 2013, thanks to premium features at competitive prices, and gained the reputation of “flagship killer. several sources has cited a few events that compelled OnePlus to become one of the most recognized Android smartphone brands, as well as expand into smart devices such as wearables and tablets in the process.
If that is the case, customers should be skeptical of these reports for now, as the official announcement will be available once OnePlus releases it. This week’s company announcement may help clarify plans and the impact on users in various regions.
