Bengaluru: Oben Electric, a homegrown performance electric motorcycle brand, opened its first company-owned experience center in HSR Layout, Bengaluru, for customers. Located in the vibrant & lively HSR Layout of Bengaluru, Karnataka, the Oben Electric Experience Centre features a spacious 3000 sq. ft. area dedicated to showcasing Oben’s flagship electric motorcycle, “Oben Rorr”, making it one of India’s largest electric 2-wheeler experience centers. The inauguration of the experience center took place on Thursday, 31st August 2023, and the doors were opened to customers shortly after the inauguration.
- One of India’s Largest & Electric 2-wheeler Experience Centre, Spanning over 3000 sq. ft. in Bengaluru
- The brand further plans to expand its footprint to all metro cities of India by the end of this fiscal year, ensuring wider access to its groundbreaking electric motorcycle.
With a smart blend of futuristic design next-gen customer interaction technologies, Oben Electric aims to revolutionize how customers experience electric vehicles. The experience center goes a step ahead of the conventional showroom and seamlessly combines aesthetics and technology to deliver a premium & engaging customer journey. The Oben experience center has four main zones: Moto Live, Moto X, Moto Rack & Moto Zen.
Moto Live is the heart of the experience center, which has been thoughtfully designed to provide a vibrant atmosphere for the customer to engage with the live product for the first time and learn about the key details and specifications of the product at the same time.
Continuing the customer journey, Moto X provides an opportunity for the customer to explore and have a close-up view of the key components, both physically and virtually, allowing enthusiasts to uncover the intricate and distinctive features that make Oben Rorr one of the best electric performance motorcycles in the market today. The exploration is enabled via advanced technologies such as interactive & wireless displays and augmented reality, providing an immersive, informative, and unforgettable experience.
Moto Zen is the first of its kind dedicated customer lounge in a 2-wheeler showroom, which offers a cosy café vibe with a moment of relaxation for the customers & encourages engaging conversations between the customer community or with the brand, sharing their stories, experiences or thoughts on Oben Rorr & electric mobility. Last but not least is the moto rack, which showcases an exclusive range of accessories & merchandise that perfectly complements the Oben Rorr.
Madhumita Agrawal, Founder and CEO of Oben Electric, shared her thoughts on the launch, saying, “Walking into our inaugural experience center in Bengaluru feels like witnessing a dream materialize. This experience center embodies our dedication to innovation and customer focus, setting fresh benchmarks in the electric mobility sector. The showroom’s immersive design and cutting-edge technology mirror our brand values while offering a platform for enthusiasts to explore, learn, and engage. We’re thrilled to invite everyone to join the new age of EV lifestyle with Oben Electric.”
This showroom marks the start of a broader expansion plan. Oben Electric has plans to open more FOFO (Franchise Owned, Franchise Operated) experience centers across Bengaluru and expand its footprint to all metro cities of India by the end of this fiscal year, ensuring wider access to its groundbreaking performance electric motorcycle.
About Oben Electric:
Oben Electric is an R&D-driven electric motorcycle organization founded in August 2020 and headquartered in Bengaluru. Oben Electric specializes in designing, developing, and manufacturing performance electric motorcycles and their critical EV components in-house here in India. With a team of passionate technologists with over 25 years of collective hands-on experience in electric vehicle R&D, Oben Electric focuses on “Design in India for the World.”
The company has been at the forefront of transforming the electric two-wheeler landscape in India by introducing several groundbreaking initiatives. Oben Electric pioneers the use of advanced battery chemistry, such as LFP, in electric two-wheelers, offering enhanced safety, longer range, and cleaner operation compared to other widely used battery chemistries. Additionally, the company holds more than 25 patents for its proprietary technology and EV components.
As an early entrant in the electric motorcycle market, Oben Electric is leading the adoption of electric motorcycles in India, which happens to be the world’s largest motorcycle market. With limited competition at present, the company aims to become the largest electric motorcycle OEM globally. Their vision is to revolutionize the industry by providing cutting-edge electric mobility solutions that cater to the diverse needs of riders. www.obenelectric.com.
