New Delhi: Netflix has been reported to be planning a significant redesign of its mobile application to increase daily engagement. According to some reports, the company outlined plans to refresh its mobile interface during the latest earnings call, confirming that the latest interface is in the works and will roll out later this year. A key part of the update will be short-form, vertical video feeds. Netflix stated the redesigned mobile UI is meant to support the company’s long-term growth plans. Netflix’s co-CEO Greg Peters reported that the latest interface will better serve the expansion of its business over the decade to come.
The update follows Netflix’s extensive TV application revamp last year, which introduced a banner on the home screen to highlight recommended content. The redesign is the deeper integration of short-form, vertical video feeds. Netflix has been experimenting with swipeable clips since May, showing short previews from its shows and movies in a format similar to YouTube Shorts or Instagram Reels. These clips are designed to help users discover content faster and spend more time in the applications.
Netflix could expand these clips to promote new content formats, including video podcasts. The company has recently reported launching its first original video podcast this week, featuring Pete Davidson and Michael Irvin. Netflix has also partnered with podcast platforms, including Spotify and iHeartMedia, to bring existing video podcast libraries to its service. These changes suggest Netflix is trying to make its application feel more engaging on a daily basis. The reports also suggested that Netflix has stressed that it is experimenting rather than trying to copy social media platforms.
