New Delhi: Meta, formerly known as Facebook, has announced the launch of an AI Sandbox for advertisers. The platform is designed to help advertisers create alternative copies, generate backgrounds through text prompts, and crop images for Facebook or Instagram ads. These features are aimed at making it easier for advertisers to create different versions of their ads for different audiences while keeping the core message of the ad intact.
The first feature of the AI Sandbox allows brands to generate multiple variations of the same copy for different audiences. This can help to increase the reach and effectiveness of an ad campaign by tailoring the message to specific groups of people. The background generation feature makes it easier to create different assets for a campaign, while the image cropping feature helps companies create visuals in different aspect ratios for various mediums, such as social posts, stories, or short videos like Reels.
At present, these features are only available to a select group of advertisers. Meta plans to expand access to more advertisers in July after receiving feedback from its initial test group. The company is committed to using generative AI technology for ads, as its CTO, Andrew Bosworth, stated in an interview last month.
Meta’s announcement comes after the company reported positive quarterly results for Q1 2023, beating analyst expectations and posting year-on-year revenue growth for the first time in three quarters. Despite working on different AI tools, Mark Zuckerberg mentioned that the company remains committed to metaverse development.
While Meta is releasing some lightweight generative AI features for advertisers, some ad tech startups are heavily leaning into it. Omneky and Movio are using generative AI to create ads and marketing videos, respectively.
In conclusion, Meta’s AI Sandbox for advertisers is a valuable tool for advertisers looking to create different versions of their ads for different audiences. The features included in the sandbox make it easier for advertisers to create visuals and copy for various mediums, which can increase the reach and effectiveness of an ad campaign. As Meta continues to explore the use of generative AI technology for ads, it will be interesting to see how the platform evolves over time.
