New Delhi: Meta has officially launched their latest two major updates for the Threat application, marking a significant step from an Instagram-linked service to a more independent social platform. The latest direct messaging feature will allow users to engage in private, one-on-one conversations. In contrast, the Highlighter feature is designed to enhance content discovery by showcasing trending topics and notable perspectives.
#Threads is officially introducing and rolling out global Messaging and Highlighted Perspectives
👉🏼 Follow my WhatsApp Channel for more updates: https://t.co/xDSx4pu9r7 pic.twitter.com/Kh615a92dM— Ahmed Ghanem (@ahmedghanem) July 1, 2025
These additions come as Threads approaches its second anniversary, following its initial launch on July 5, 2023. The latest DMs and Highlighter features are rolling out globally today. Meta has now added a direct messaging feature on threads, allowing users to have private, one-on-one conversations within the application. When the Threads launched two years ago, it lacked any built-in messaging DMs for private communication. While the Meta already offers direct messaging across its other platforms, this update brings Threads more in line with the broader Meta ecosystem.
Meta also stated that to ensure a safe experience, the feature is currently limited to users aged 18 and above, and is only available between followers or mutual Instagram followers. Meta is also working on several new features to enhance the messaging experience on Threads.
- Message controls: To manage who can send users messages, including non-followers, and view incoming messages in a dedicated requests folder.
- Group messaging: To connect with multiple people around a conversation.
- Inbox filters: To organise users inbox to quickly find and respond to the messages that matter most.
However, Threads is also introducing a new visual Highlighter tool, which focuses on surfacing trending topics and unique perspectives. Meta describes it as a way to elevate and emphasise unique perspectives that lead to thoughtful conversations. These Highlighters will appear in key discovery areas within the application and will initially focus on marking trending conversations, with broader visibility planned for future updates.
