New Delhi: Meta has officially announced its collaboration with Oakley to launch AI-powered smart glasses, building on the success of its Ray-Ban Meta glasses. The Oakley Meta HSTN, priced around $499, boasts a high-resolution camera, open-ear speakers, and Meta AI. Available for pre-order on July 11, the glasses will initially roll out in North America, Australia, and Europe, with expansion planned for later this year.
They are expanding their push into wearable tech after the success of Ray-Ban Meta glasses. The social media company is expanding its partnership with Oakley and Ray-Ban parent EssilorLuxottica amid growing consumer interest in AI-powered wearable devices.
Meta has sold millions of Ray-Ban Meta glasses since their launch and said its Oakley Meta HSTN will feature a hands-free high-resolution camera, open-ear speakers, water resistance and Meta AI capabilities.
The limited-edition product will be available for pre-order starting July 11 at $499, with additional products launching later this summer at $399. Meta said that the product line would roll out in North America, Australia, and several European countries, with plans to expand to Mexico. They also plan to enter India and the United Arab Emirates by the end of the year. They are just planning about it.
The Oakley Meta HSTN will debut this month at several major sporting events, including Fanatics Fest and UFC International Fight Week. Smaller rival Snap said that earlier this month, it would launch its smart glasses, called the specs, for consumers next year. Companies such as Google are also exploring similar investments.
