New Delhi: LinkedIn has begun testing a new short-form video feed reminiscent of TikTok, as confirmed by the company to TechCrunch. This move aligns LinkedIn with other major platforms such as Instagram, YouTube, Snapchat, and Netflix, which have already integrated similar video features in response to TikTok’s surge in popularity.
Initially spotted by Austin Null, a strategy director at McKinney, a demo of the new feed was shared on LinkedIn. The feed resides within a newly introduced “Video” tab in the app’s navigation bar. Upon tapping the Video button, users enter a vertical feed of short videos, where they can swipe through, like, comment, or share content. Details on the algorithm determining video display weren’t disclosed.
Unlike other platforms featuring diverse content, LinkedIn’s feed is tailored to professional and career-related topics. While video sharing has been possible on LinkedIn, the dedicated feed aims to enhance engagement and discovery by offering easily digestible videos.
According to Microsoft-owned LinkedIn, videos have become a preferred format for users to learn from professionals. Thus, the platform is experimenting with this feature to facilitate relevant video discovery. However, it’s currently in early testing stages, limiting access for most users.
The introduction of this feature coincides with the rise of creators gaining significant followings on TikTok, particularly for career-related content. LinkedIn’s new feed provides creators with another avenue to share video content and potentially expand their audience. There’s also speculation about potential monetization strategies to incentivize creators to use the platform.
While the new feed offers opportunities for creators, some users may perceive it as overwhelming amidst the proliferation of short-form video feeds across various apps.
