Bengaluru: LG Electronics, India’s leading consumer durable brand, has announced a new business venture – Innovative self-laundry service for University students. The first self-laundry service is being introduced at Galgotias University in Greater Noida. The ceremony was graced by esteemed dignitaries, including Mr. Baek – Executive Vice President, Living Solutions, LG Electronics, Mr Jeon, MD, LG Electronics India, Mr. Kim, Division Leader, B2B, LG Electronics India, Mr. Hwang-Division Leader Home Appliances-LG Electronics India, and Mr. Dhruv Galgotia- CEO, Galgotias University, marked the official commencement of this convenience for students. The new self-laundry facility will serve 1500 students.
LG’s foray into the Commercial Washing Machine Multi-Housing business introduces a new line of services, bringing self-laundry solutions to college and university hostels. Students will have the convenience of utilizing LG Commercial Washing Machines through the user-friendly ‘Laundry Crew’ application, facilitating machine reservation, operation, and automated payments.
Commenting on the same, Mr. Hong Ju Jeon, MD, LG Electronics India, said, “We at LG are committed to enhancing consumer’s lifestyle through innovative products & technologies. With self-laundry service at educational institutes, we are announcing a new business venture aimed at enabling convenience for young students. We will be investing USD 4M in this business & plan to open 200 self-laundry service centers by the end of 2024. We will continue to forge partnerships that drive innovation and help people enjoy a better life.”
Mr. Dhruv Galgotia, CEO of Galgotias University, expressed his heartfelt gratitude to LG Electronics for introducing this valuable service on their campus and stated, “This partnership will significantly enhance our students’ lives, allowing them to prioritize academics and extracurricular activities. We eagerly anticipate a sustainable relationship with LG, emphasizing our commitment to creating a lasting impact and continually improving the student experience on campus.”
LG looks forward to expanding its footprint in the education sector, providing students with convenient and time-saving solutions that align with the brand’s reputation for cutting-edge technology and user-centric design.
About LG Electronics India Pvt Ltd:
LG Electronics India Pvt. Ltd. (LG Electronics), a wholly owned subsidiary of LG Electronics Inc, South Korea, was established in January 1997 in India. It is one of the most formidable brands in consumer electronics – Home Entertainment, home appliances*, HVAC, and IT hardware. In India, LG Electronics has earned a premium brand positioning and is an acknowledged trendsetter in the industry. LGEIL’s manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon, Pune, which manufactures LED TVs, air conditioners, commercial air conditioning systems, washing machines, refrigerators, and monitors.
