New Delhi: Lenskart, the eyewear brand, has started opening up its upcoming smart glasses platform, which is named B by Lenskart, to India’s developer community, inviting consumer applications and independent developers to build India-specific use cases and experiences. B by Lenskart marks the company’s foray into the wearable technology space, which is blending eyewear with AI-driven experiences. Some reports suggest that the device is especially designed to integrate everyday digital interactions into eyewear, offering some exciting features such as real-time notifications, camera-assisted functions, and voice-enabled controls.
According to some sources, it has been reported that Lenskart has been testing early prototypes with selected users and plans to commercialise the rollout by the end of 2025. The company has plans to make its AI and camera technology accessible to popular applications such as Zomato, Swiggy, and BookMyShow, along with the Indian developers, enabling the integrations across the food delivery, entertainment, fitness, and navigation sectors.
It will be powered by Qualcomm’s Snapdragon AR1 Gen 1 processor. The glasses will feature a Sony camera, a Google Gemini-powered AI assistant, wellness insights, live translation, and UPI payments, and are expected to launch these smart glasses by December 2025. The firms have declined to comment on the development of these smart glasses, but the industry analysts estimate the global smart glasses market could reach $4-5 billion by 2030, growing at a compound annual rate of nearly 30%, with India emerging as a key growth market.
