New Delhi: With Artificial Intelligence Generated media becoming the talk of the town, BC Web Wise has taken the helm in creating a whimsical series of artworks starring an unlikely hero, it’s very own Fish logo. The NFTs are created by the Big-I Tuna team, a sister agency of BC Web Wise. For fans of digital art and NFTs, these artworks are also available for sale as a 1 of 1 NFT on the NFT marketplace, OpenSea.
Tapping AI-Generated Media
The last few months have seen an exponential increase in online conversations around AI tools such as Chat GP3 and the use of synthetic media created by AI based algorithms.
BC Web Wise, India’s leading digital-first marketing agency, which also offers end-to-end solutions, including ATL & BTL marketing, has been an innovator and an early adopter of innovative AI solutions for the digital world. The creative and technology teams at BC Web Wise have been experimenting with different AI based tools and, while brainstorming the theme for their annual calendar, came up with the idea of featuring their favourite Fish logo in different avatars using AI tools.
Web 3.0 Digital Art Collectibles
While the advertising and marketing world has been exploring different ways to incorporate Web 3.0 features in its campaigns, BC Web Wise has set the ball rolling by releasing its AI-generated artwork series in the form of NFTs. Each of these NFTs is unique, as there’s only one available of each. They can be bought on BC Web Wise’s official page on the NFT marketplace – OpenSea.
By merging the trend of AI-generated media and NFTs, BC Web Wise is offering fans of digital art the opportunity to own these innovative and distinctive digital collectibles.
Talking about the launch of this exclusive collection, BC Web Wise’s Chaaya Baradhwaj said: “The AI generated NFTs are just the beginning. We are going to see many more things happen not just within our agency but across the world and in India. The digital landscape and how much more AI will enable and influence has still only touched the tip of the iceberg.”
BC Web Wise’s Creative Director, Yorick Pinto, said: “This is the year NFTs will be finally coming of age, with increasingly more brands adopting them as part of their digital campaigns. When it comes to AI and its potential, the sky is truly the limit.”
