New Delhi: Instagram is testing a new feature that will give users more control over what shows up in their Reels and Explore feeds. Instagram head Adam Mosseri announced that it is in post on Threads, sharing a screenshot of the latest controls’ appearance. The test is in its early stages and limited to a small group for now. Mosseri has also added that, “Today we’re starting to test a way for you to tune your algorithm on Instagram by adding and removing topics based on your interests. We’re launching this feature on Reels first, with plans to expand to explore soon.”
According to some sources, this feature will enable people to adjust their algorithm by choosing which topics they want to see more or less of; the feature appears to let users manually adjust recommendations rather than relying entirely on the application’s automated suggestions. This could help the users better manage what content dominates their feed, whether that’s travel clips, tech videos, or lifestyle content. This latest feature aims to give people more control over their Instagram experience. This aligns with Instagram’s recent efforts to make its recommendation system more transparent.
The platform has also unveiled the updates that will allow users to limit sensitive content, fine-tune parental controls, and hide suggested posts they find irrelevant. However, the Instagram head has not shared which users are part of the test group or when the feature might roll out more broadly. Adam Mosseri has also hinted that Meta might test a similar system on Threads. According to reports, the idea follows a recent trend where Threads users sent out posts directed at the algorithm, asking it to connect them with the people who share similar interests.
