New Delhi: Instagram has recently started testing a new way to watch Reels on a bigger screen through the Instagram for TV application. According to the company, the application is built for shared viewing at home, supporting up to five accounts, each with its own personalised feed. The company also stated that users can create a separate account just for TV viewing. The test is currently live in the US on Amazon Fire TV devices. Now the users can install the Instagram application directly on Fire TV and sign in with their existing account.
Introducing Instagram for TV 📺🍿
We’re starting a test that brings reels to a bigger screen, so you can watch with your friends. Rolling out today on @amazonfiretv in the US in English to start. pic.twitter.com/DTB51q7hVp
— Instagram (@instagram) December 16, 2025
They can also start the setup from the Instagram mobile application through settings. It also supports up to five accounts, so different people in the same household can switch profiles and get their own personalised feed. Instagram also enables users to create a separate account just for TV viewing if they prefer to keep things simple. Once logged in, Reels will be organised into the channels and categories based on topics such as comedy, music, and lifestyle, making it easier to explore different types of videos. Reels play automatically with the sound, similar to watching regular TV.
The company stated that it also plans to introduce the latest features over time, which may include the option of using a smartphone as a remote. Search is also available, enabling users to look up creators, explore profiles that focus on Reels or dive into specific topics. Since Instagram for TV is meant for shared viewing, content rules are slightly different. Reels shown on TV generally follow a PG-13 rating system that Instagram recently introduced on mobile. For teenagers, the TV application follows the same safety measures as the mobile version, including content limits and usage tracking. Time spent watching Reels on TV also counts toward overall screen time limits.
