Mumbai: Hoopr.ai, India’s leading music licensing platform, headquartered in Mumbai, announces the release of ‘Karna Viah Tere Naal,’ the latest single by talented independent artist Shivam Vashisht. Produced by the talented Devashish Korani, this track emerged as a standout creation from Hoopr’s prestigious top-lining contest, Sing to Sync Edition 1.
Shivam Vashisht’s journey to creating ‘Karna Viah Tere Naal’ began when he participated in Hoopr’s Sing to Sync Edition 1, a premier top-lining contest. Although Shivam did not clinch the top spot, Hoopr recognized the exceptional potential of his creation and decided to launch it for the world to enjoy. Sing To Sync has emerged as a game-changer for independent artists, providing a unique platform for creativity and offering substantial rewards, including a cash prize and a top-lining contract.
Gaurav Dagaonkar, CEO and Co-founder of Hoopr and the mind behind Sing to Sync, expressed his excitement, saying, “It was absolutely amazing and overwhelming to see the sheer talent that came out of the Sing To Sync contest, and Karna Viah Tere Naal is the perfect example of the same. Sing To Sync allowed us to discover so many amazing songs from such talented indie musicians. Shivam is a talent powerhouse, and I am thrilled that this song is getting the audience it deserves.”
Shivam Vashisht, a multifaceted artist from Delhi, brings a decade of musical prowess to his craft. A singer, songwriter, and Radio Jockey, Shivam has honed his skills in vocal classical music, released his debut song, and entertained audiences at live events alongside industry stalwarts.
“‘Karna Viah Tere Naal’ was initially a surprise that I had planned for my best friend’s Roka ceremony,” says Shivam. “Hoopr’s track allowed me to add a groovy feel to my lyrics, and little did I know I would eventually end up releasing the full track exactly when my best friends got married. It feels like it was meant to be!”
The song is a perfect blend of afro-beat instrumentals and bright Pop vocals, offering a fresh take on Punjabi Shaadi songs. Its loving, relatable lyrics convey the sentiment of a man expressing his desire to marry the woman he loves.
‘Karna Viah Tere Naal’ is available now on all major streaming platforms, including Spotify and can be licensed exclusively on hoopr.ai.
About Hoopr.ai:
Hoopr.ai is India’s first music licensing platform that’s focused on solving a billion-dollar problem faced by content creators and businesses every day – discovering & licensing the right music for their videos! While Hoopr.ai is currently catering to the demand for licensed music, it will also be providing a massive opportunity for thousands of musicians to be able to monetize their music in a new way!
The company is looking to build tools and technologies that leverage data and consumer insights to provide intelligent recommendations, thereby making the search & discovery process super-efficient for its users.
Gaurav Dagaonkar co-founds Hoopr.ai; IIM- A alumnus and award-winning music director and entrepreneur with 14+ years of experience in the music industry, along with serial entrepreneur Meghna Mittal (ex-Hubilo, Yesssworks). Hoopr.ai is a funded startup with notable investors such as Venture Catalysts, 9Unicorns, Inflection Point Ventures, Ashneer Grover, Sahil Barua (Delhivery), Anshoo Sharma (Magicpin), Anuraag Srivastava, Pradyumna Agrawal, Giri Malpani and others.
Hoopr.ai is a part of GSharp Media – a content and technology company focused on creating media-tech platforms and content brands. GSharp Media also operates Songfest India, which produces music IPs with brands.
