New Delhi: Google is looking to integrate generative artificial intelligence (AI) technology into its advertising business in the coming months. The tech giant plans to use its latest AI technology, which powers its Bard chatbot, into the Performance Max program. The program uses an algorithm to decide where ads should be placed and how marketing budgets should be spent. Additionally, the program produces simple ad copy.
Google currently uses AI in its advertising business to create simple ads. However, incorporating the generative AI technology will allow the company to produce more sophisticated ads, similar to those developed by marketing agencies. Advertisers will be able to provide “creative” content, such as imagery, video, and text related to a specific campaign.
As per the reports Google’s generative AI technology is expected to be integrated into the Performance Max program soon. Google aims to stay ahead of its competitors by adopting the latest AI technology
In addition to integrating generative AI technology into its advertising business, Google is reportedly developing a new AI-powered search engine. The search service will offer a highly personalized experience by anticipating users’ needs. It will also include a suite of new AI features, codenamed “Magi,” for its existing search engine.
With the increasing demand for AI-powered technology in various industries, including advertising and search engines, Google’s move to integrate generative AI technology into its advertising business and develop an AI-powered search engine is not surprising. The company is striving to provide the best user experience and stay ahead of its competitors by adopting the latest AI technology.
Meanwhile, Google has also introduced an updated version of its Google Workspace collaboration software that includes several new features such as background noise cancellation and live translated captions. The updated version is designed to make remote work more accessible and efficient for users, especially in light of the COVID-19 pandemic.
Moreover, Google recently announced its plans to invest $7 billion in office and data center expansions in the United States, creating more jobs and increasing its presence in various regions. The company’s investments will focus on expanding data centers in Virginia, Nebraska, Nevada, and Texas, as well as building new offices in Houston, Texas, and Durham, North Carolina.
In conclusion, Google’s plan to integrate generative AI technology into its advertising business and develop an AI-powered search engine reflects the company’s commitment to staying ahead of its competitors and providing the best user experience. With its continued investment in expanding its operations and creating new jobs, Google is poised to remain a significant player in the tech industry for years to come.