New Delhi: At CES 2026, Disney has announced that it will bring short-form vertical video content to the Disney+ application. The short-form video experience on Disney+ is going to change over time and expand across different types of content, including news and entertainment. The company has stated that the idea is to make the application feel more personalised and dynamic, rather than something users visit only when they want to watch a specific show or film.
Disney stated that the short videos could take several forms. These may include original short-form content created specifically for the platform, clips repurposed from social media or short scenes taken from existing TV shows and movies. Some videos could also combine elements from different sources. The goal appears to be offering quick, easy-to-watch content that fits into short viewing sessions. Disney has also indicated that the format will be designed to feel natural inside the application. The company wants the feature to feel random or disconnected from the rest of the Disney+ experience.
Disney is bringing vertical video to Disney+ in the US this year. This move follows a similar step taken by Disney last year, when it introduced a personalised vertical video feed in the ESPN application. That experiment likely helped shape how short-form content could work across Disney’s other platforms. Netflix also introduced a vertical video feed last year that lets users scroll through short clips from its shows and movies. With Disney+ trying something similar, streaming applications are increasingly using social media-style features to keep users opening their applications more often, especially on phones.
