Bangalore: Crossbeats, India’s leading consumer technology brand, has roped in ace cricketer Suryakumar Yadav as the brand ambassador for its smartwatch category. This is the first time Crossbeats has signed a brand ambassador since its inception.
Suryakumar Yadav (SKY), whose explosive batting style leaves everyone in awe, will be the face of the brand’s existing and upcoming range of smartwatches. SKY’s fearless approach to the game aligns perfectly with Crossbeat’s commitment to pushing the boundaries of technology. This dynamic collaboration would resonate with a wide audience, great dependability and high performance. The collaboration promises to be a game changer for Crossbeats as it will open doors for the brand to penetrate the new market.
Mr. Archit Agarwal, Co-Founder of Crossbeats, said, “We are thrilled to collaborate with SKY and extend a warm welcome to him into the Crossbeats family. His consistency as a match-winner reflects Crossbeats’ energetic and dependable persona”.
On this association with Crossbeats- Suryakumar Yadav, who RISE Worldwide exclusively manages, said, “I have always believed in innovation, style and walking the extra mile for excellence. I am excited to partner with Crossbeats for their smartwatches category, which also pushes boundaries to strive for performance, design, aesthetics and technology.”
Crossbeats has always been the industry leader; however, this collaboration promises to be a game changer as it will open doors to penetrate the new market. With this new development, the brand is looking at redefining the smartwatch experience for the new generation and rigorously pushing its smartwatch segment in India. It is set to tap into new audiences and take the world of smartwatches by storm. Stay tuned for what promises to be a game-changing inning in the world of smartwatches.
About Crossbeats:
Crossbeats is an Indian consumer technology brand for the new Indian youth, offering smart tech products that constantly push the boundaries of science, art, engineering, and technology. Founded in 2015 by Abhinav and Archit Agarwal, Bangalore-based Crossbeats offers smart watches, wireless earbuds and headphones, and true wireless products. The brand sold a million units of its products in 2022 and has plans to increase production by 45% locally by the year 2024.
