Bangalore: Blubirch, a pioneering force in the RA–PaaS (Returns Automation Platform as a Service) domain is thrilled to unveil a transformative rebranding initiative, marking a significant milestone for the company. This strategic transformation reaffirms Blubirch’s unwavering commitment to trust, sustainability, and innovation in circular commerce.
From its inception, Blubirch has been driven by a mission to address the absence of trust and technological advancements in the reverse supply chain and its impact on the environment. The cornerstone of Blubirch’s strategy is centered on reducing the volume of products flowing into the reverse supply chain through its AI-enabled Returns Automation – Platform as a Service solution offering. Some of the largest retailers and OEMs are using the platform to increase productivity, reduce revenue leakages and improve customer experience in their omni-channel operations.
As part of this rebranding, the Blubirch logo takes on a dynamic new form, particularly the letter’ B.’ The reimagined ‘B’ serves as a representation of the re-commerce process, conveying a multitude of critical concepts:
Cyclical Nature: The logo’s design elegantly illustrates the cyclical essence of Blubirch’s business, embodying the seamless flow of products between the forward and reverse supply chain and vice versa.
Speed & Momentum: The logo exudes an aura of swiftness and momentum, reflecting Blubirch’s commitment to streamline processes and improve efficiency.
Physical Characteristics: The ‘B’ inherently represents sturdiness and flexibility, paralleling the company’s approach of durability and adaptability.
Modern & Youthful: The logo emits a modern and youthful vibe, showcasing Blubirch as a forward-looking entity in a rapidly evolving industry.
Innovation: The captivating twirl within the ‘B’ symbolizes innovation as an endless and evolving journey, encapsulating Blubirch’s role as a new-age, digitally-driven company.
Environment & Sustainability: The inclusion of a green leaf within the logo serves as a subtle yet powerful reminder of how Blubirch’s RA–PaaS platform helps retailers and OEMs in their sustainability efforts.
Jeby Cherian, COO, and Chairman of Blubirch, explained, “The name Blubirch reflects both the “Trust” and the “renewal and resilience” attributes of our business. The colour blue has always been associated with trust, and that is symbolized by the “Blu” in Blubirch. The birch tree has always been seen as a symbol of renewal and resilience as symbolized by the “birch” in Blubirch. Taken together, Blubirch is building an ecosystem of retailers, OEMs, logistics companies, insurers, 3PL, refurbishes and resellers based on trust built on transparency of information flow, enabling a resilient reverse supply chain.
As part of this transformative journey, Blubirch also introduces a revamped website showcasing its RA–PaaS offerings. The website serves as a gateway to explore Blubirch’s innovative solutions and success stories, which is helping retailers and OEMs add 300 to 400 basis points to their bottom line.
“Innovation and sustainability are woven into the very fabric of our new brand identity. The new brand symbolizes the cyclical nature of the reverse supply chain business. The new brand reflects the essentials of speed, agility, resilience, and adaptability that drive our business. As we lead the charge of transformation in the reverse supply chain, this new brand look heralds our commitment to sustainability, trust, and credibility,” said Sapan Jain, CEO of Blubirch.
With this comprehensive rebranding, Blubirch solidifies its position as a trailblazer, charting a course toward a greener, more sustainable future. The newly unveiled brand identity encapsulates the very essence of Blubirch’s mission, standing as a beacon of trust, rejuvenation, and innovation in the reverse supply chain industry.
A pioneer in the Returns Automation Platform as a Service (RA–PaaS) market, Blubirch was established in 2014, focusing on adequate returns management and advancing the circular economy. The company uses advanced technologies to minimize product returns, eliminate waste, and increase product lifespan. They offer the complete reverse supply chain management solution with their AI and ML-powered RA-PaaS platform, enabling a 360-degree full life cycle tracking of products from manufacturing to disposition. Blubirch gives companies a comprehensive supply chain picture and shares insightful data among multiple departments. Leading retailers and OEMs rely on Blubirch’s platform to maximize revenue and profitability, enhance customer experience, and ensure compliance while fulfilling environmental and social objectives. With over a decade of returns management experience, Blubirch strongly emphasizes research and development to drive product and platform innovation. Serving over 8,000 B2B buyers in India, Blubirch processes more than $100 million in Gross Merchandise Volume (GMV) across diverse categories. Their contributions to the RA–PaaS industry have received recognition and awards as they continue to bring positive transformation to the sector.