New Delhi: The TVS-owned British two-wheeler manufacturer, Norton Motorcycle, they are set to reveal its latest lineup of motorcycles at the EICMA 2025. The company will debut in a bunch of new markets in Europe, Asia, and the USA. And with this all-new, refreshed product portfolio, TVS is now aiming to revive the British marque. Let’s begin with the company has confirmed that amongst the latest four motorcycles on the cards for the ECIMA 2025, one will be the middle-weight ADV. According to the company, this adventure bike is engineered to redefine the mid-capacity segment by providing a rider-focused experience blending everyday usability and Norton functions.
The range-topping model in the latest Norton lineup will be the 4V-powered superbike, and according to the company, it will be available in two variants. The differentiating factors between the two models have not been revealed yet. Norton is reported to target a power-to-weight ratio of less than 1kg per hp for its top-specification B-series V4-powered motorcycles. Now, if we discuss the nomenclature, the two variants of V4 superbikes will be called Manx and Manx R, where the R denote the track-oriented racing version. The ADV will be dubbed Atlas; the Atlas nameplate was previously used by the brand for its 650cc parallel twin scrambler motorcycle, which was revealed in its concept form in November 2018.
Further details of the fourth motorcycle are scarce at the moment. People expect it to be a neo-retro roadster, considering that Norton has always been active in the modern classic segment, which is currently quite popular worldwide as well as in the Indian market. It is important to note that these are just speculations around the fourth model, and nothing can be confirmed as of now. The production of the latest range of motorcycles has already commenced at the brand’s headquarters in Solihull. Norton will officially take the wraps off these latest bikes on November 4 at the ECIMA 2025, revealing all the essential details of its future product lineup.
