New Delhi: Apple has recently unveiled a unique accessory for its iPhone users, and this unveiling surprised all of the users. Apple has created buzz yet again in the tech and lifestyle world by introducing the iPhone Pocket, priced roughly at Rs 20,000. This is not the latest smartphone, but the designer pouch meant to carry the user’s iPhone and a few small essentials. The launch has sparked broad debate online for its unusual blend of luxury, fashion, and utility. Apple has collaborated with the renowned Japanese designer Issey Miyake to bring out a unique accessory. This iPhone Pocket is a small 3D-knitted bag, made to hold a user’s iPhone, AirPods, cards or a few other lightweight items.
The fabric is stretchable with a see-through quality when expected, so the users can even peek at their phone screen without completely removing the device from the pouch. The product is being promoted not just as a phone carrier, but as a statement piece. It is available in two main variants: a short-strap version priced at around Rs 13,000 and a crossbody long-strap version for about Rs 20,000. Currently, it will be available internationally across select Apple Stores and websites in regions such as the US, UK, Japan, and China, but there is no official announcement for the Indian market yet.
The iPhone Pocket is clearly aimed at Apple fans and fashion aficionados who value the brand association and design. Apple stated that the pouch reflects the brand’s shared design principles of minimalism, craftsmanship, and innovation. The selected colour palette is meant to match all the current iPhone models, giving consumers an option to mix and match as per their style. The pouch is lightweight and makes carrying phones and small items easy and stylish. However, many users on social media have poked fun at the idea of spending Rs 20,000 on a pouch, with memes and comments comparing it to a luxury sock or questioning its practicality. Apple insists that this item stands out for its crafted design and the premium feel associated with its brand. It is being projected as a perfect blend of fashion and function meant for those who want something more than just a tech gadget.
