New Delhi: Samsung today introduced an upgrade in its AI-powered Bixby features on its 2025 TV lineup. They have announced that their Bixby will get a voice assistant, which is designed to make information discovery more natural, intuitive and seamless. Samsung may have led the global TV market for 19 consecutive years, and they wanted to continue to raise the bar by delivering meaningful innovation that enhances everyday experiences. With these latest Bixby, they will focus on making AI practical, helping viewers connect with the content in smarter, more natural ways.
Samsung Redefines AI Search on Smart TVs With a Smarter Bixby Voice Assistanthttps://t.co/VJX1wxwsdC
— Samsung Electronics (@Samsung) August 5, 2025
The smarter Bixby voice assistant on Samsung TVs now delivers a more natural and personalised experience. With the smarter Bixby, users can easily wake it up by voice or by pressing the mic button to start their conversation. There will be no need for commands, no menus, and no typing. The latest Bixby understands context and follow-up questions, enabling more fluid interactions that feel like a real conversation. Powered by Generative AI, Bixby can answer any of the questions users may have, whether users are asking about general information.
With this latest update, Bixby is now integrated into Click to Search, making it easier than ever to discover and explore entertainment and more, whether watching live TV, cable channels or Samsung TV Plus. Users can ask about an actor, a show or a broader topic and receive answers instantly, right on their TV. Bixby even enables Click to Search to go beyond what’s on the screen, for everyday questions. Bixby delivers contextual responses using external information. The search was made very simple for the users.
Samsung TV can detect, connect and control appliances with the Samsung SmartThings enabled. By speaking directly to their screen, users can leverage the SmartThings ecosystem to execute voice commands. Bixby is secured by Samsung Knox, the industry-leading security solution designed to protect users’ sensitive personal data. Users can enjoy AI-driven personalised features without worrying about privacy concerns, as no user voice data is stored on servers or TVs. Smarter Bixby will be available on 2025 Samsung TVs, including Neo QLED, QLED, The Frame and QLED models, with the availability starting in South Korea and extending to global markets in phases. Building on the integration of Bixby within the Vision AI, Samsung will introduce a newly upgraded version of Vision AI in October 2025. This evolved Vision AI will be available through Samsung’s 7-year free Tizen OS Upgrade program.
