AI is not only threatening your job, it’s threatening the very existence of many companies. Legacy brands that were everywhere now face an existential threat. Brands, and the people who depend on them, are being forced to implement AI, or risk being history
Google Search
Perplexity and ChatGPT’s to-the-point results offer greater value than irrelevant sponsored links in Google SERPs. Though AI Overviews highlight the most relevant ones, Google’s dominance is under threat. Although Google claims it hasn’t seen a drop in search volume, it has added search overviews to wean away people who’d just want a summary or the most relevant link rather than browse a ton of them to get what they want.
SAP
SAP once ruled the ERP market despite fierce competition from Salesforce, Oracle and newer players, which offer quicker implementation and better AI integration- something SAP has been forced to address to maintain its market share.
Oracle
Even though it rules the ERP market for now, Oracle faces intense competition from Amazon, Microsoft and Google in other domains, especially cloud computing. It’s confusing pricing and implementation hurdles have forced clients to look elsewhere, especially as clients seek easily implementable solutions.
Adobe
Adobe’s Photoshop had become synonymous with graphic design over the years, until Canva disrupted the market for good. Now, low-cost AI tools can create professional-grade images with a detailed prompt. Though Adobe has integrated AI in most of its products, AI-based solutions offer a shorter learning curve that meets expectations.
Salesforce
Salesforce has dominated the Cloud CRM industry for years, expanding its market share significantly through acquisitions and innovative solutions. Now that Generative AI has offered enterprise clients a disruptive approach to software, Salesforce has to integrate AI in its existing offerings to stay competitive, or risk losing relevance.
Fiverr
Leading Freelance gig portal Fiverr reported a 21% drop in tasks that could be easily automated just 8 months after ChatGPT launched in 2022. Since then, the competition for winning gigs has intensified, forcing many writers, designers and coders using the platform to use AI themselves to stay relevant. With an AI for practically every task, those depending on the gig economy are facing an increasingly uncertain future.
Udemy
Though the brand isn’t threatened directly(4.8 million users have signed up for AI courses), those who depend on the platform by selling their courses do. In 2024, Udemy announced it would use generative AI models trained on the courses to boost its outcomes, and those who don’t want their courses to be used by AI can opt out. Though these trainers have migrated to other learning platforms, they remain concerned about their courses being used to train AI, which may affect their earnings and reputation.
