AI joins the battlefield Israel-Iran conflict sparks disinformation surge

AI joins the battlefield Israel-Iran conflict sparks disinformation surge

New Delhi: The wave of disinformation has been unleashed online since Israel began the strikes on Iran last week, with dozens of posts and other fake clips showing the aftermath of strikes on Israeli targets. These waves have garnered over 100 million views across multiple platforms.

Pro-Israeli accounts have also shared disinformation online aimed at recirculating old clips of protests and gatherings in Iran, falsely claiming that they show mounting dissent against the government and the support among the Iranians for Israel’s military campaign.

Israel launched the strikes in Iran on 13 June, leading to several rounds of Iranian missile and drone attacks on Israel. The one organisation that analyses open-source imagery described the volume of disinformation online as astonishing and accused some engagement farmers of seeking to profit from the conflict by sharing misleading content designed to attract attention online.

Certain accounts have become super-spreaders of disinformation, being rewarded with significant growth in their follower count. One pro-Indian account with no apparent ties to authorities in Tehran has seen its followers on X grow faster, from just over 700,000 on June 13 to 1.4 million by June 19, a 100% increase in under a week.

The torrent of disinformation marked the first time people had seen generative AI be used at scale during a conflict, Emmanuelle Saliba, Chief Investigative Officer with the analyst group Get Real—another video purported to show a missile strike on a building in the Israeli city late at night. Ms Saliba said that the clips often depict nighttime attacks, making them especially difficult to verify.

AI fakes have also focussed on claims of destruction of Israeli F-35 fighter jets, a state-of-the-art US-made plane capable of striking ground and air targets. If the barrage of clips were genuine, Iran would have destroyed 15% of Israel’s fleet of fighters, Lisa Kaplan, CEO of Alethea, analyst group. One widely shared post claimed to show a jet damaged after being shot down in the Iranian desert. However, signs of AI manipulation were evident. Civilians around the jets were the same size as nearby vehicles, and the sand showed no signs of impact.

The social media platform, Instagram’s owner, Meta, did not respond to the request for comment. While the motivations of those creating online fakes vary, many are shared by ordinary social media users. Matthew Facciani, a researcher at the University of Notre Dame, suggested that disinformation can spread more quickly online when people are faced with binary choices, such as those raised by conflict and politics.

Punit Panchal
Senior Editor

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