New Delhi: YouTube is gearing up to introduce a new AI-driven feature, which will let creators create Shorts using an AI-generated version of themselves. The update was announced by the company’s CEO, Neal Mohan, who stated that Creators will be able to use their own likeness to create content, as well as try out AI-based tools for games and music. YouTube has also plans to expand Shorts with the latest content formats and introduce additional music-related features. YouTube will let the creators use AI to make shorts using their own likeness. It will enable creators to generate shorts featuring an AI version of themselves. It will also allow creators to use AI to create games with text prompts and experiment with music.
YouTube has been gradually adding AI features to Shorts, which include AI-generated clips, stickers, auto-dubbing, and other creative tools. Expanding the AI features, YouTube said it will give creators better control over how their identity is used in AI-generated content. The platform has already introduced likeness detection technology that can identify AI-generated videos utilising the creator’s face or voice. If such content is found, creators can request its removal. This is aimed at reducing misuse, impersonation, and deepfake-style content.
Like other social platforms, YouTube is also dealing with the problem of low-quality AI-generated content flooding feeds. The company has also stated it is working on systems to protect content quality and use trust. Beyond AI tools, YouTube is also planning to expand Shorts with the latest formats, including image-based posts. These formats are already on platforms like TikTok and Instagram Reels. YouTube stated that the idea is to let users engage with the creators in more ways without switching between sections of the application.
The company is also putting more focus on music discovery. This includes helping users find new artists, learn more about the background of songs and keep track of new releases, instead of only pushing music videos.
