Realme pauses new product development in China, shifts focus to...
New Delhi: The Realme’s strategy is undergoing a fundamental change as the company has paused some of its new product development initiatives in China. In a major shift at its...
Tag: marketing
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How Lip Sync Technology Is Improving AI Video Experiences
AI lip sync technology helps digital characters speak more naturally, improving realism, localization, and communication across industries.
How Dharmesh Shah Built HomeSol Over 29 Years by Choosing...
Mumbai: In 1996, Dharmesh Shah started Bhavin Steel from a 100-square-foot office in Borivali East, Mumbai. The office was small, the team was one person, and the resources were limited....
Meta AI Ad Targeting: Is Your Mic Spying on You?
Mumbai: Stop panicking! Meta isn’t eavesdropping through your phone’s microphone. But if you think Meta AI Ad Targeting won’t know you better than your best friend, think again. Mosseri Puts...
Hyper-Personalization in Affiliate Marketing with AI Tools
New Delhi: Well, using hyper-personalization via AI tools like CustomGPT.ai, marketers have seen a 66.4% boost in conversions through content, emails, and ads. It optimizes content for each demographic and...
Vita Student’s grand holi celebration unites cultures
New Delhi: Vita Student is set to bring the spirit of Holi to life with a vibrant celebration that promotes culture, hi: ommunity, and togetherness. As a brand fostering an...
The Crucial Role of Consumer Behavior in Marketing
Chennai (Tamil Nadu) [India]: Consumer behavior is the cornerstone of successful marketing strategies. Understanding how and why consumers make decisions, what influences their choices, and how they interact with products...
Use of Projection Mapping in Advertising and Marketing
New Delhi: Projection Mapping, an innovative, creative advertising and marketing technique—has been gaining popularity in India. It involves projecting images and videos onto buildings, objects and other surfaces to create...
Infobip launches Click-to-chat, analytics for ad conversions
New Delhi: Global cloud communications platform Infobip has launched a Click-to-chat ad analytics for brands and marketing professionals who seek to harness the power of social media advertising and messaging in...
Navigating Distressed Times: Strategic Marketing for EdTech Startups
Author Article by Tamanna Gupta, Founder & CEO of Umanshi Marketing The Indian edtech landscape is undergoing challenging times with high losses, a lack of profitability, and a funding winter,...
