Why “100%” Food Claims Matter to FMCG Brands
New Delhi: For an FMCG company, a product does not get much time to make an impression. A consumer looking at a supermarket shelf or an online listing may see...
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Dharaksha converts rice straw stubble into sustainable packaging material
New Delhi: Every year, Delhi and its surrounding areas face a recurring problem during the winter season—severe air pollution. The region experiences hazardous air quality levels, with the Air Quality Index...
Colgate aims to drive volume growth by focusing on rural...
The company aims to drive volume growth in toothpastes by focusing on rural India, emphasising premiumisation through science-based innovation, leading growth in toothbrush sales with superior products, and expanding the...
Marketing has turned upside down; marketers need to unlearn: Harish Bijoor
Ahmedabad: The world of marketing has turned upside down in a changed political, social, and economic environment, and marketers need to unlearn everything they have learnt over the past several...
