In today’s fast-paced world of digital marketing, Yukta and Achyut are not just building brands; they are building dreams. With a shared passion for empowering small businesses, this brother-sister duo is on a mission to make digital marketing not only effective but also accessible to everyone—no matter the size or location of the business.
The journey began after the pandemic disrupted industries globally, forcing businesses to rethink their marketing strategies. Yukta recognized an opportunity in the digital space—a gap where small businesses were being left behind due to limited resources and expertise. “Our country has enormous potential if we nurture the right talent and provide the right guidance,” Yukta reflects. This insight led to the creation of Kay Array, a digital marketing agency focused on offering accessible, effective strategies to small businesses worldwide.
Kay Array started as a small venture but has since expanded to work with over 50 clients across the globe, ranging from lifestyle brands to machine manufacturers and cosmetics companies. Kay Array’s commitment to accessible digital marketing strategies has helped businesses build robust online presences and thrive in competitive markets. Their approach is rooted in the belief that marketing should be available to businesses of all sizes. “We help small businesses craft their digital presence, develop tailored strategies, and grow in an ever-evolving digital world,” says Yukta. Their approach has resonated deeply with clients across diverse industries in cities like Delhi, Bangalore, Mumbai, Dubai, Canada, Japan, and the Netherlands.
The mission of Kay Array goes beyond traditional marketing. Yukta and Achyut are also dedicated to making their services more inclusive, with a particular focus on empowering women-led businesses. Achyut explains, “We’ve recently shifted our focus to supporting women in various industries, providing them with the tools to overcome challenges and succeed in the digital realm.” This inclusive approach aims to create more equal opportunities in the digital space for entrepreneurs, regardless of gender or background.
But their entrepreneurial journey doesn’t stop with Kay Array. In a natural progression, the duo expanded their influence into the publishing world with the launch of MasterMind Publication, a new arm of their 25-year-old legacy publishing house in Jaipur. MasterMind Publication is transforming how authors, particularly first-time writers, approach the publishing process. Through self-publishing services, the duo is helping authors navigate the complexities of bringing their stories to life—without relying on traditional publishing houses.
MasterMind Publication is also breaking down language barriers, offering publishing services in multiple languages to help authors from diverse backgrounds. This move reflects their commitment to democratizing publishing and making it possible for anyone, regardless of their location or resources, to share their unique perspectives.
