Mumbai: Whoppl is yet again making waves by leading with a distinctive, creative, agnostic approach coupled with artificial intelligence in its latest collaboration with India’s leading electronics brand, Croma, for their #ElectroOnam campaign.
With a strategic focus on pushing boundaries of content innovation, Whoppl harnessed the potential of AI to identify impactful influencers in the geography to ensure the right target audience is tapped. This dynamic combination of a creative-agnostic strategy and AI-driven influencer identification proved to be the driving force behind achieving incremental growth for the campaign. Leading with a content-first approach, Whoppl’s recent collaboration with Croma for the ongoing festive season is a prime example of hyperlocalistion.
Whoppl’s strategy for the ‘phygital’ festive campaign in Kerala seamlessly integrated local influencers through geo-marketing, empowering them to amplify Croma’s #ElectroOnam sale authentically. While brand awareness was one of the objectives of the campaign, ensuring measurable outcomes that directly tapped into sales was the campaign’s primary goal. Hence, influencers were strategically approached, where some focused on creating content that laid emphasis on boosting brand awareness through content, while others delivered value by sharing unique coupon codes, allowing users direct access to store discounts.
Reflecting on the success of the campaign, Ramya Ramachandran, Founder & CEO of Whoppl, said, “At Whoppl, we are dedicated to creating campaigns that deliver measurable success. Strategically aligned with the festive season, we crafted Croma’s #ElectroOnam campaign, which is a testament to how hyperlocal marketing and strategic creator collaborations accelerate and optimize the brand’s growth to new heights. We always holistically approach a brief with the end goal of achieving tangible results, ensuring content leads to commerce. Our partnership with Croma is a long-standing one, and their trust and confidence in Whoppl has resulted in a highly productive synergy.”
With a deep understanding of the latest trends and technologies, Whoppl is always looking for strategies that help its clients stand out in a competitive marketplace. Leveraging the power of social media creators and artificial intelligence, Whoppl is a content-to-commerce company that designs campaigns to align with a brand’s KPIs and deliver measurable results.
About Croma Infiniti Retail:
Launched in 2006, Croma is India’s first and trusted Omni-channel electronics retailer from the Tata Group. Croma is the first one-of-its-kind large format specialist retail store that caters to all multi-brand digital gadgets and home electronic needs in India. Bringing alive the promise of a ‘Brighter Every Day’ for its customers, Croma offers its customers a world-class ambience and omnichannel customer experience to shop both in-store and online at www.croma.com.
With over 16,000 products across 550+ brands through 400+ stores across 130+ major cities of India, Croma is a brand of Infiniti Retail Ltd., which is a part of the Tata Group.
