Bengaluru: vHub.ai, an AI powered SaaS platform designed to help brands find the right influencers for their campaigns, has announced the launch of their platform to disrupt the burgeoning creator economy in India. The platform aims to onboard 500+ brands and over one lakh influencers by the end of 2024.
With India’s creator economy experiencing significant growth, influencer marketing has emerged as an effective tool for advertisers to reach the right target audience, and vHub aims to disrupt this space with its unique matchmaking platform.
In its pilot phase of three months, vHub has been able to onboard 40K influencers and hundreds of brands that can effectively start reaping the benefits of the influencer ecosystem. The platform is designed to get brands and creators a 3x return on investment at 5x times the speed of execution.
vHub.ai’s unique match-making platform is a win-win for both brands and influencers, as its AI-powered tools help find the perfect match. Its discovery engine and influencer analytics tools provide detailed insights into the audiences of over 5 million influencers globally.
vHub.ai’s creator marketplace allows brands to list requirements for specific campaigns and creators/agencies can apply to participate with their commercials. For influencers, vHub.ai can be a launchpad to their stardom. The community allows them to make genuine connections and meaningful collaborations. Showcasing their unique style, content, and engagement metrics can help increase their chances of being noticed by brands on the platform.
The current Influencer Marketing landscape is mostly offline, with multiple influencer agencies and networks on the supply side and media/ digital marketing agencies on the demand side. vHub.ai’s marketplace is aggregating both types of agencies and bringing them online to enable easier and more effective collaborations for Influencer Marketing.
“With vHub.ai, we are making influencer marketing as easy and effective as digital marketing. This gives confidence to brands and marketers to allocate larger budgets to influencer marketing. With vHub.ai, we are enabling influencer marketing with technology which will eventually unlock sustainable income for creators as well,” said Sachin Modi, CEO & Co-Founder of vHub.ai.
With the rising challenge of fake influencers, vHub.ai’s fraud detection tools filter out creators based on an in-house VQS (vHub.ai’s Quality Score), which can assess their authenticity. This results in cost-savings and authentic engagement, and fosters trust and credibility.
A detailed ROI dashboard provides in-depth insights into the influencer campaign. Tools like campaign management, campaign bidding, and seamless influencer management can be effectively done via vHub.ai. The AI-powered lookalike tool helps in the precision discovery of influencers for advertisers and brands.
About vHub.ai:
vHub.ai, founded by Sachin Modi and Rajesh Jagasia, is an influencer marketing platform that makes it easy for advertisers to run influencer marketing campaigns. The platform provides features for influencer discovery, democratizes influencer search and collaboration with its marketplace, and provides detailed analytics for the measurement of return on investment. Co-founder Sachin Modi is an expert in data science with years of experience in the field of AI and ML. With a background in mathematics and programming, Sachin is keen on leveraging technology to create products that solve real-world problems. vHub.ai was founded in 2021 and is headquartered in Bengaluru.
