New Delhi: India’s most loved all-things-meat brand,Licious, strengthens its offline footprint by launching five new Licious Stores in the Delhi-NCR region. With an aim to transform the typical meat-buying experience, these stores are nothing like traditional meat outlets but are designed to create a differentiated, immersive space for avid Licious fans. In addition to offering Licious’ wide range of meat & seafood products, all stores barring one, also provide restaurant-like dine-in services, making it the perfect hangout spot for catching up with loved ones over Tandoori Chicken or Mutton Galouti Kebabs. Walk into any of the stores located at Pacific Mall in Dwarka; Galleria Market in Gurugram, Sector 43 Vypaar Kendra or AIPL Joy Street in Gurugram; Atta Market in Noida for a “meaty rendezvous” with your Licious favs.
Shaily Saluja, Business Head and VP – Of Exclusive Brand Outlets, Licious, tell us more about the launch of the new Licious Experience Stores, “Since its inception, Licious has been on a mission to provide consumers with better quality meat and seafood. Creating touch points for consumers, whether through online or offline mediums, is imperative. Through our exclusive brand outlets, our aim is to establish a tangible point of interaction between the brand and its loyalists. What’s more, is that these outlets are redefining the norms of regular retail outlets by offering a relaxed dine-in vibe to enjoy our products and soak in the Licious experience. The launch of the five new stores in Delhi NCR region is a mark in the brand’s commitment to enabling access and ease for consumers by building on its omnichannel presence.”
The new Licious Experience Stores not only house various Licious offerings but have trained meat technicians who guide consumers in their buying journey and advise them on choosing the right cut or product as per their requirements. The decor in true Licious style is warm and welcoming with hues of red & white, providing sufficient seating for a quiet meal or a fun catch-up with loved ones. In Delhi, the spacious Licious Experience Store is at the prime location of the Dwarka Sector 21 metro station, with 20 covers making it the ideal place for enjoying a meaty meal with friends and family.
In Gurugram, the Licious experience can be availed at the dynamic & exciting high street marketplace of AIPL Joystreet near Golf Course Extension Road, at Galleria market – one of Gurugram’s oldest and a favourite with foodies, buyers, and explorers, as well as at Vyapar Kendra in Sec 43, the buzziest commercial centre for all your shopping needs. In Noida, you can get your fix of Licious at Atta Market – one of the most popular spots for shopping; the store offers eight covers and is just the Licious Kitchen you wished for. With cosy seating arrangements accommodating ten covers at AIPL and Galleria, Vyapar Kendra is a quick-stop meat store. Just when you think it doesn’t get any better or meatier, you can also indulge in interesting brand merchandise such as aprons and chopping boards at these stores.
About Licious:
Founded by Abhay Hanjura and Vivek Gupta, Licious is India’s first D2C Unicorn, focused on delighting the world with an unmatched range of meat & meat products. The company is built with a vision to emerge as India’s most loved meat food brand by offering premium quality products. Licious serves consumers across 20+ Indian cities, receiving 1.2 million orders every month with over 90% repeat consumption across markets. Licious is currently a 6000+ members strong team with employees across different disciplines and functions.
