New Delhi: Swiggy, the popular food delivery platform in India, has recently introduced a platform fee of ₹2 per order for food orders in Bengaluru, where the company is headquartered. The fee is being charged regardless of the total value of the order and is expected to be rolled out in other regions, including Delhi and Mumbai, soon.
According to a statement by a Swiggy spokesperson, the platform fee will help the company operate and improve its platform, as well as enhance app features to provide a seamless app experience for customers. The fee is yet to be implemented for e-commerce or for Instamart, Swiggy’s on-demand grocery delivery service.
Although the fee may seem small, analysts believe that it will generate a large enough corpus for Swiggy to reinvest back into its business. This is significant, considering that Swiggy delivers over 1.5 million orders each day.
It is important to note that the platform fee is different from the handling fees levied on Instamart. While the fee is currently being charged only for food orders, it is a common practice globally, as well as in India, to levy a platform fee to provide consumers with the best platform user experience. This practice is also seen in apps like BookMyShow, PhonePe, Food Panda, and more.
In conclusion, Swiggy’s decision to charge a platform fee of ₹2 per order is a move aimed at controlling costs and improving the company’s platform. While the fee is currently being charged only in Bengaluru, it is expected to be rolled out in other regions soon. The fee is a common practice globally and is used to provide consumers with the best platform user experience.
