New Delhi: After successfully establishing itself as a trusted baby diaper brand, Super Cute’s a homegrown brand by Soothe Healthcare, is excited to announce its entry into the baby care (bath & body) market with a range of sulphate-free, and paraben-free products, designed specifically for new-age parents who prioritize safe and gentle care for their little ones. Super Cute’s entered the industry in the last quarter of 2020, and acknowledging the tremendous consumer response to its baby diaper product launches, Super Cute’s is now expanding its product range to include Baby care range of body and wash. With a wide array of products designed to pamper and protect your little one from head to toe, Super Cute’s baby care range is perfect for parents who want the best for their baby. Super Cute’s baby care range includes a variety of products carefully formulated to meet the unique needs of delicate baby skin. The range is dermatologically tested and free from harmful chemicals, making it safe for newborns, infants, and toddlers.
New-age parents are conscientious about the products they use on their babies, and this new range of bath and body products is the perfect choice for them. SuperCute’s products are free from harmful chemicals and harsh ingredients, making them a gentle and safe choice for babies with sensitive skin.
Speaking on the Launch, Sahil Dharia, Founder & CEO of Soothe Healthcare, commented, “As a brand, Super Cute’s has always been committed to creating products that are gentle, effective, and safe for babies, so the parents can trust these products implicitly. We understand that all parents want the best for their babies, and our products, made after extensive research and using the highest quality ingredients, offer just that.”
The new baby care range includes Baby Shampoo, Baby Lotion, Baby Massage Oil, Head-to-Toe Wash, and Diaper Rash Cream, all made with naturally derived ingredients to cater to the delicate and sensitive skin of babies. These products are available on Super Cute’s website and on leading e-commerce platforms; Amazon and Flipkart.
Super Cute’s Baby Shampoo- is formulated with naturally derived ingredients, including oatmeal, known for its natural moisturization properties that promote a healthy scalp and hair. This tear-free formula gently cleanses and leaves your baby’s hair soft and shiny without causing any discomfort to their eyes. Free from sulphates, parabens, mineral oils, and other harsh chemicals, Super Cute’s Baby Shampoo is completely safe for your baby’s precious locks.
Super Cute’s Baby Head-to-Toe Wash- is a toxin-free formulation enriched with oatmeal, which is mild and gentle on your baby’s skin. This head-to-toe cleanser is perfect for keeping your baby’s skin soft, supple, and clean for a long time. Glycerin is also added to prevent dryness, and the formula is carefully crafted to suit your baby’s delicate skin, preserving essential moisture even after bathing. Make your baby’s bath time a fun and soothing experience with Super Cute’s Baby Head-to-Toe Wash.
Super Cute’s Baby Lotion- is made with the goodness of Shea Butter, which moisturizes and nourishes your baby’s skin. It also contains anti-inflammatory properties that promote skin health. With the added benefits of coconut oil, avocado oil, aloe vera, and olive oil, this lotion is safe to use on babies with sensitive skin. Use this ultra-rich and non-sticky formula to provide much-needed nourishment and hydration to your baby’s soft body, keeping their skin soft, smooth, and supple throughout the day.
Super Cute’s Baby Massage Oil– is enriched with a powerful blend of natural oils, including jojoba oil, almond oil, and olive oil, that nourish, strengthen, and moisturize your baby’s skin. This non-greasy formula is perfect for massaging your baby’s hair, face, and body, improving blood circulation and helping your baby’s muscles relax. Massaging a baby’s body is an age-old practice for keeping their bones strong, and Super Cute’s Baby Massage Oil is the gentle and safe choice for giving your baby’s skin the right protection.
Super Cute’s Diaper Rash Cream- Diaper rashes can be a painful experience for babies, and Super Cute’s Diaper Rash Cream is here to provide long-lasting relief. Made with the goodness of Shea Butter and Vitamin E, this cream has anti-inflammatory and soothing properties that create a barrier between your baby’s skin and the diaper, preventing rashes caused by poor-quality diaper edges. It is 100% cruelty-free, paraben-free, and free from artificial colours, making it safe to use on your baby’s soft and sensitive skin. Make Super Cute’s Diaper Rash Cream an essential part of your baby care routine to ensure happy diaper time for your little one.
About Soothe Healthcare
Soothe Healthcare, a Spirit of Manufacturing Award-winning company, is engaged in the manufacturing, distribution, and marketing of personal hygiene products like sanitary pads, pantyliners and wipes under its flagship brand Paree. It has now expanded into the baby diapers segment with the launch of its brand Super Cutes.
A research-focused company with customer centricity at its core that believes in innovating products that address the real needs of our consumers and make a difference in their lives. The vision is to have a positive impact on the health, hygiene, and wellness of the community that we are a part of.
A professionally managed company, Soothe Healthcare was founded by Sahil Dharia, a global executive turned entrepreneur with over 20 years of experience. Sahil was the Global Head of Content at Reuters, New York, when he founded Soothe and previously worked on the Buy-Side at UBS, New York.
It is a young organization that thrives in challenging the status quo with women in key roles and a company with 65% of women employees and women at the ownership level.
