Bengaluru: Styched, the leading direct-to-customer (D2C) fashion and lifestyle brand, has announced the relaunch of the casual sneaker brand Flatheads following a landmark acquisition deal. Pre-orders of Flatheads signature sneakers are scheduled to commence on the 9th of November. Customers can exclusively place their pre-orders through the official Flatheads website.
Styched is excited to reintroduce Flatheads with three distinct collections: Ellipsis – Breathable Sneakers, available in Cobalt, Burgundy, and Graphite; Luft – Lightest Sneaker, offering options in Fern Green, Cocoa Brown, Crimson Red, and Blue Melange; and Linen Sneakers, presenting a stylish array in Blue Navy, Burgundy Red, Olive Black, and Grey Black.
Flatheads’ commitment to expert design and using the right materials sets them apart. Their insoles, midsoles, knitted uppers, and lacing closures are meticulously crafted to provide exceptional comfort throughout the day. The use of optimal materials tailored for the Indian tropical climate ensures that Flatheads sneakers are both durable and comfortable. The designs maintain a minimal, casual chic aesthetic that complements a wide range of fashion styles.
Flatheads’ journey to this relaunch is a story of resilience and determination. Founder Ganesh Balakrishnan faced a critical moment on the sets of ‘Shark Tank India Season 2,’ where Sharks hesitated to join his entrepreneurial journey. Despite the setbacks, Ganesh’s entrepreneurial spirit endured. Following the show, Flatheads experienced an overwhelming outpouring of support from people all across the nation. The brand swiftly garnered success, selling out in India and making inroads in the US and the UAE markets before the acquisition.
Durga Dash, COO of Styched, expressed, “We at Styched are beyond thrilled to reboot and relaunch Flatheads- most lightweight comfort shoes which make a chic style statement too. It’s been a challenging yet exciting journey for Flatheads, bouncing back and learning from the setbacks, and we are super confident we can write a fresh new chapter for the long term with the trendy Flatheads and the strong, loyal support base it has always enjoyed. Flatheads 2.0 begins this DIWALI 2023! “
Mr. Ganesh Balakrishnan, Founder of Flatheads, added, “It is a great feeling of happiness to see the brand Flatheads live on with the Styched family. I’m excited for the relaunch and hope to see the nation adopt the new avatar of Flatheads.”
This relaunch signifies a momentous milestone for Styched, which acquired Flatheads in July of this year in an all-equity transaction, marking the company’s inaugural acquisition. Subsequently, Styched expanded its portfolio by acquiring Zymrat, a performance wear brand, in a cash and equity swap deal, along with the addition of the Zymrat team in September 2023.
Flatheads is a Bangalore-based Direct-To-Consumer online brand that designs all-day wear casual sneakers for the discerning urban audience. The brand was launched in November 2019 with a vision to create versatile sneakers suited for the Indian urban lifestyle. Flatheads are the first Indian brand to introduce bamboo fibre shoes that are uniquely suited for the Indian tropical climate. It was founded by Ganesh Balakrishnan and Utkarsh Biradar, who previously founded and successfully exited Momoe, a fintech startup.
Styched is India’s largest online youth fashion brand. It was started by fashion enthusiasts who have been in the fashion e-commerce business for most of their careers and have been part of IIT Kharagpur & ISB grads by education; the founders have been associated with brands like Jabong, Amazon, and Foodpanda, to name a few, at leadership positions.