New Delhi: The involvement of celebrities in the Indian startup ecosystem is growing, and more celebrities are starting businesses in various industries, including wellness, fashion, and consumer goods.
This trend has been brought to the fore by recent activity on Shark Tank India, where entertainment-related founders have pitched their businesses to investors.
Such ventures have been assessed by investors such as Namita Thapar on the basis of business fundamentals, scalability and market positioning. The negotiations in these pitches have been based on the operations and not brand recognition itself.
A number of celebrity-driven startups have also raised funds beyond the show, with the help of digital marketing reach and viewer interest. These are ventures that are capitalizing on brand visibility and developing structured business models.
The market activity shows that consumers are interested in such brands, especially in those categories that are lifestyle-driven. The trend is still developing and is being participated in by the public figures in the industries.
