Mumbai: Social Panga joins LS Digital (erstwhile Logicserve Digital) to form India’s biggest Independent group for the global market. This move will enable the group to further strengthen its solution-driven digital marketing transformation offerings, unlocking value for marketers looking for creativity and operational efficiencies in their growth path.
“Social Panga will give the group an extra edge to our robust digital marketing transformation services. We share a common vision of building this group for the globe with Indian roots. This further enhances our capabilities post Langoor Digital & F1Studioz joined the group last year. I extend a warm welcome to the Social Panga team and am very excited about the next growth phase with them.,” said Mr Prasad Shejale, CEO & Founder, LS Digital.
Speaking about the development, Mr Himanshu Arora, Co-founder, Social Panga said, “We are charged up for this partnership, as it’s the first time in Indian advertising industry juggernauts and experts in their specific areas have come together to rewrite the norms to form a lethal force not just for India but for the globe. Our vision of building an Indian group with all specialised offerings is coming to life, allowing us to serve our customers with the best of class, unified solutions.”
Added by Mr Gaurav Arora, Co-founder, Social Panga said, “Built on creativity, our group empowers us. AI propels our innovative thinking while the media magnifies it. For the first time in India, significant agencies are uniting, setting us apart. With experienced founders and specialised teams, we’re crafting India’s Largest Integrated Marketing Platform. From India to the World, our specialised approach tackles business challenges head-on. We stand strong, a specialised team, poised to be a force from India, one country at a time.”
The integrated creative agency will become part of LS Digital’s 6-pillar framework, which comprises Media, UI/UX, Creative & Communication, CX (MarTech), Data & Insights, and Tech Innovations. It marks a significant step towards realising the goal of creating an end-to-end suite of services in India for the world.
Social Panga has a presence in Bengaluru, Mumbai, and Delhi, with 150+ clientele and a team of 350+ ‘marketing mafias’ providing a solution-driven approach. It also has an in-house video production wing, ‘The Yellow Shutter,’ that has shot over 100+ advertising films and onboarded 65+ brands in the last 12 months.
LS Digital strives to empower its clients to be future-ready by constantly ‘Challenging the Now’ with innovation and disruptions in digital marketing and transformation. The company is a proud innovator, unafraid to break the mould to provide bespoke solutions to its customers who want to grow their business and provide a positive customer experience. Adding Social Panga will enable LS Digital to achieve its goal of providing a complete bouquet of services needed for digital marketing transformation under one roof.
About LS Digital
LS Digital (formerly Logicserve Digital) is a new-age digital marketing transformation group that offers the most comprehensive suite of digital marketing services across six core areas: Media, Creative & Communication, CX, Data & Insights, Tools, and Tech Innovations. The company has over a decade of experience working on various platforms like search, social, programmatic, and mobile, delivering high-quality brand and performance marketing campaigns. Its award-winning creative team proactively enables brands to surpass their goals around brand equity, customer-centricity, and top-line revenue.
About Social Panga
Social Panga is an integrated digital and creative-first marketing agency founded by Gaurav Arora and Himanshu Arora with offices in Bangalore, Mumbai, and Delhi. With a team of over 320+ Mafias, we are an award-winning integrated digital and creative-first marketing agency offering creative and innovative solutions for brands looking to grow their businesses online.