Bangalore: SeniorWorld, India’s leading company focussed on making a positive difference in the lives of older people since 2015, is delighted to introduce “SilverWings,” a social, wellness and fun community app platform for seniors over 60.
Rahul Gupta, CEO and Co-Founder of Senior World, shares his vision for the platform, stating, “With SilverWings, we aspire to give our beloved elders. The wings to soar even higher and live their lives to the fullest – inspiring each other and younger generations along the way. The App has been designed based on the feedback received from our 3 Lakh plus seniors community on Facebook, which has one of the highest engagement scores among all FB communities.”
Social connection and engagement is a key need for older people, with a staggering 65%urban seniors expressing loneliness as an issue. To address this, SilverWings has built the social aspect of the community around 4E’s: express, engage, explore, and enjoy. The App publishes engaging articles and snippets daily, allowing seniors to communicate and exchange viewpoints and experiences. Additionally, the appeals of fosters interaction between seniors who share common interests such as music, poetry, hobbies, travel etc, make for more meaningful connections. Furthermore, seniors can attend technology classes to become more tech-savvy, explore new experiences/hobbies, host events to share their expertise or even embark on group holiday tours with like-minded seniors. Most importantly, SilverWings ensures that seniors enjoy themselves with its wide array of fun sessions, games & quizzes etc. Says Mrs Mahajan, single 68-year-old Silver Winger from Noida. “SilverWings is my daily dose of tonic for engagement and fun.”
With 70% of seniors grappling with chronic disease, SilverWings offers a range of beneﬁts to support their well-being. Seniors can enjoy daily ﬁtness and meditation sessions, participate in live talks with doctors from renowned hospitals, access informative articles on health and wellness, setup medicine reminders, and conveniently keep track of their vitals in one place. Mrs Sharma from Bhopal says, “Silver Wing’s yoga is easy as it is specially designed for seniors. My husband has started doing chair yoga, and the medicine reminders are handy.”
To ensure safety, the SilverWings App has a digital SOS emergency button. With just a touch, the AppApp automatically sends a distress message to designated emergency contacts with crucial information like the GPS location and medical history. It also initiates sequential and repeated calls to them, expediting their needed help.
“The creation of the SilverWings app has been a labour of love,” says MP Deepu, Co-Founder of SeniorWorld. “We have thoughtfully crafted this App using inclusive design principle, currently available for Android devices. It would be wonderful if everyone participated in this collective journey by helping their elderly family members install this App. It may be one of the best things you can do for them.”
SeniorWorld is a pioneering company focused on helping seniors lead more engaged, healthier and independent lives since 2015. The company also offers specially designed phones for seniors under Easyfone and assisted group holiday tours for seniors.