New Delhi: In a radical departure from traditional marketing, Seekho has unveiled an AI-constructed campaign around its innovative product, ‘SuperDegree’. Seekho’s fully AI-built ad campaign highlights the need to prepare India’s next generation of graduates for a future shaped by generative AI. Seekho’s Super Degree mirrors the ethos of the AI campaign – innovatively blending technology and learning. Developed in line with top Indian recruiters’ expectations, it is a fusion of classroom instruction, experiential learning, and AI-powered app-based study. This ensures that students are effectively prepared for the job market.
The ‘SuperDegree’ campaign is a nod to Seekho’s tech-first ethos. The campaign is striking in how it draws from the persona of India’s icons and visionaries — from Aryabhatta to Mahendra Singh Dhoni — and juxtaposes that with a future-focused college degree. The Super Degree AI ad campaign uniquely blends India’s past and future. By using AI to create avatars of Indian luminaries like Mahendra Singh Dhoni, Mahatma Gandhi, Ratan Tata, Abdul Kalam, and Jawaharlal Nehru. Seekho draws attention to the characteristics that will equip today’s students for the world of tomorrow. The AI campaign was realised using GPT 4.0 for strategy and copy, MidJourney for static imagery, Runway ML for video clips, and Eleven Labs for AI audio generation. Leveraging these AI platforms enabled the advertisement generation without the need for an extensive team of writers, editors, designers or other ad filmmakers for Seekho.
The problem Seekho is out to solve is bigger. It’s the need to completely reimagine India’s 100+-year-old education system so the nation’s graduates stay relevant. Seekho wants to align India’s colleges, students, and recruiters for this. Seekho’s 3-step plan to upgrade India’s education system is 1. Re-design courseware validated by India’s top 1000 companies. #SeekhoJoKaamAaye 2. Replace rote learning with learn-by-doing. #KarkeSeekho 3. Augment offline education with on-demand education. #KabhiBhiSeekho Seekho’s AI ad campaign is the first example of an edtech ditching the traditional human-driven campaign process. The broader edtech community in India is likely to follow suit.
“We’re redefining not just how we market but also how we teach. This AI-led campaign showcases our mission to transform higher education through technology,” shared Arihant Jain, Co-founder of Seekho.
About Seekho
Seekho is an AI-centric upskilling platform that provides affordable and engaging learning experiences to students to get their dream jobs. The company personalises students’ journeys on the back of AI to maximise their career growth and achieve the impossible. With extensive and simplified learning courses from industry experts, Seekho’s mission is to empower students in numerous ways. It gives them the right tools to help them own their tomorrow by becoming more proficient in their respective fields, maximising their earning potential, and nailing lucrative job offers. The company envisions becoming a beacon of learning by offering engaging and affordable knowledge.
