Mumbai: Indian pop sensation Zaeden steps into a new horizon as he announces the launch of his bespoke fragrance brand ‘SOL’ – a unisex perfume line born from the Stories of Life. A unique collaboration between Zaeden, Aesir Perfumes LLP, India’s foremost fragrance company, and REPRESENT, a trailblazer in talent management – SOL will take you on a sensory journey like no other.
Crafted with passion and a deep connection to life’s stories, SOL is a unisex fragrance brand that promises a premium olfactory experience. It launches with two enchanting fragrances – Mystic Voice and Sweet Sea, each taking users on an exceptional sensory adventure.
Supported by Aesir Perfume’s legacy experience in building top-quality products, the brand uses the best and safest chemicals. With a vision to capture life’s stories by bottling them in scents, SOL positions itself as an aspirational yet affordable fragrance brand targeted towards the Gen-Z and millennial audience.
Mystic Voice embodies the allure of a captivating voice, with its luxurious blend of melon, saffron, and orange top notes and a sophisticated mix of lily of the valley, ginger, oakmoss, and hyacinth as middle notes. The base notes of fir resin, white musk, cedar, and patchouli add a final touch of elegance, mimicking the mystery and allure of an enigmatic voice.
On the other hand, Sweet Sea is a refreshing tribute to the ocean breeze. It features top notes of sage, Calabrian bergamot, pink pepper, and marine, a heart of sea salt, lavender, and Amalfi lemon, and base notes of vetiver, musk, and ambergris. Combining these notes creates a scent that transports you to a breezy, sunny day by the seaside.
Speaking about the launch of his lifestyle brand, Zaeden enthuses, “I’m beyond excited to announce an extraordinary chapter in my life captured in the form of SOL. An unparalleled blend of elegance and soul, it manifests my lifelong love for fragrances and the culmination of my journey. Each bottle has been meticulously crafted with utmost thought and devotion to the art of scents, making them the embodiment of cherished moments. Brace yourself for a sensory adventure where scents become whispers of passion, unveiling a universe of unbridled poise. Together, let’s explore our Stories of Life in the enchanting world of SOL.”
Amal Jain, the Director and Chief Perfumer of Aesir Perfumes adds, “SOL isn’t just about innovative product design and functionality; it’s about an experiential revolution, a reinterpretation of our traditional understanding of fragrance, woven from the tapestry of our rich heritage in fragrance development. With SOL, we have harnessed an inspired and avant-garde perspective, which, in turn, has given birth to a creation that is nothing short of sublime. SOL is a monumental achievement, unmatched and unrivalled in its realm, reshaping how we perceive, appreciate, and interact with fragrances.”
Aayushman Sinha, the CEO & Founder of REPRESENT, says about this industry-defining partnership, “We, at REPRESENT, are armed with industry leaders and a supportive set of artists who believe in the true power of collaboration, enabling us to create resonating narratives. We don’t just believe in taking an approach to unprecedented tangible experiences but also disruptive and create value for everyone in the loop. The era of the conventional is over; we are here to lead the new era of engagement, dialogue, and community building around SOL”, he concludes.
SOL is not merely a fragrance brand; it embodies the stories that shape our lives. With their unique blend of artistry and longevity, Mystic Voice and Sweet Sea capture the essence of Zaeden’s vision. The perfume shall be available in 50 ml size bottles starting at a nominal price of INR 1800 exclusively.
About Zaeden
Zaeden’s name is synonymous with India’s thriving Pop Music circuit. His body of work has been experimental and up to the minute. Right from his debut track ‘TereBina’ he’s been a veteran in the millionaire’s club by grossing over 40 million streams on his debut album’ Genesis 1:1′.
His live show tally includes him performing at the grand ‘Tomorrowland’ stage and ‘Ushuaia’, one of the first Indians to take this stage. 2016 he also opened for Justin Beiber’s Purpose Tour in Mumbai. He also performed in India and Dubai during his Genesis 1:1 Tour. Zaeden LIVE is more than just a pop act. It’s an experience with musicians, a perfect blend of his originals and covers combined with unparalleled energy from the man himself!
Besides music, Zaeden has established himself as the foremost choice for several global brands by working on trend-setting campaigns with brands such as H&M, Gucci, Netflix, Instagram, Jim Beam, Puma, Clinique and more. He has been featured on GQ’s Best Dressed and MensXP’s’ Top 50 Indians who defined fashion in 2016′ list. His collaborations with designers Shantanu& Nikhil and Siddhartha Tytler are a testament to Zaeden’s fashion-forward persona.
A musician, a fashion-forward artist, a brand favourite and now an entrepreneur, Zaeden has been at the forefront of the Pop revolution in India and is soon to take over the world!
About Aesir Perfumes LLP
Aesir Perfumes is India’s leading fragrance and essential oils business. With decades of legacy experience, they supply crucial oils to some of the biggest companies globally, demonstrating mastery in scent.
About REPRESENT
REPRESENT, led by its vibrant young team, doesn’t merely manage talent; it architects the narrative of future pop culture.
Founded by Aayushman Sinha, REPRESENT embodies a pioneering spirit. It bridges the gap between raw talent and global recognition, carving its unique niche in the industry. Representing a diverse range of India’s top independent artists, the company offers a comprehensive 360-degree array of services, surpassing the traditional confines of artist management.
The team has collectively rolled out over 200 releases, including standout hits such as Armaan Malik’s feature on Ed Sheeran’s ‘2Step’, ‘KTMBK’ by Zaeden and HanitaBhambri synced in ‘Mismatched Season 2’, Bigg Boss winner MC Stan’s record-breaking album ‘Insaan’, and Anuv Jain’s chart-topping ‘Gul’.
This dynamic company extends beyond offering label services and brand consultation; it ventures into creator management and live entertainment bookings via its specialized division, RE: PLAY. Broadening its portfolio further, REPRESENT delves into angel investing through its division, Patronus, reflecting its commitment to nurturing innovation and growth in the industry.
