Mumbai: MediSage, in a recent announcement, said that it has been able to engage with over 2.2 lakh rural doctors online. MediSage is a digital engagement platform for doctors, disrupting the physical Medical Representative (MR) model through its scalable Digi-MR solution, providing customized, high-impact, scientific detailing to doctors.
MediSage has leveraged this opportunity to become the go-to digital channel allowing doctors to access credible medical information from across 15+ specialities in one app.
The Rural Connect
- Today, MediSage can connect with over 2.2 lakh doctors in rural India.
- These doctors can access the latest medical information, which helps them in patient care.
- MediSage is in the process of launching more clinical support tools that will help doctors engage with patients in their care journey.
- The exciting news is that rural doctors have opened up to technology—the MediSage portal—and every week, 150-200 new patients cases are posted by rural doctors seeking a second opinion from senior doctors.
These range from cases of goitre to skin disorders to lung diseases, which indicate the wide variety of patients seen by doctors in rural India, making their tasks difficult. MediSage works with the world’s leading healthcare brands, subject experts from 70 countries and doctors from 2,000+ cities globally. Key customers of MediSage include P&G, Sun Pharma and AstraZeneca, among 25 other bluechip clients.
‘Both urban and rural patients should have the same quality care’
‘Our aim is patients across both urban and rural areas should have access to the same quality of patient care. One step towards that is the availability of up-to-date guidelines, surgery techniques and diagnostic techniques in underserved markets. High-quality care can be delivered if doctors are equipped with the right set of treatment information. With over 2 lakh doctors now accessing the platform in rural India, we believe we are one step closer to solving the problem of information asymmetry.’ — AnuragDhingra, Co-founder, MediSage
‘MediSage bridging the urban-rural divide’
‘The largest impact of MediSage is to bridge the vast urban and rural divide. We’ve democratised knowledge to a large extent, especially with many specialities based out of urban markets. Rural markets have more general practitioners than Tier-2/5/6 cities. Their challenge is they have limited information, yet handle serious cases as heart failure, diabetes and cancer. Today, with MediSage, doctors based out of rural markets are not only able to post cases on the platform to get responses from experts in urban markets, but also able to access information available on the platform through videos, live interactions and global journals’ — Abhishek Ghosh, Co-founder & Director, Medisage
