New Delhi: Digital-first, sustainable, and plant-based home care brand Koparo has raised a funding of Rs 5.2 crore from 4P Capital Partners apart from Rs 70 lakh from Shark Tank India. Aman Gupta, Co-founder, of Boat, and Vineeta Singh, Co-founder, Sugar have come on board as investors in the Company.
The brand, which has raised the money at the valuation of Rs 70 crore, is planning to invest the funds in brand building and distribution.
- Round comes after they raised INR 12 cr as Pre-Series A led by Saama Capital in Feb 2023.
- Koparo is a direct-to-consumer brand that manufactures natural and sustainable products for home and personal hygiene.
- The company offers a portfolio of over 15 products and 30+ SKUs across core cleaning, specialty cleaning, and accessories.
Koparo’s USP is naturally powered and child-safe, pet-friendly cleaning products that appeal to a growing base of conscious consumers in India. As millennial families adopt healthier lifestyles, Koparo’s affordable premiums were well received by the Shark Tank India judges.
Launched in 2021, Koparo closed last fiscal at Rs 5 crore and is planning to clock Rs. 12 crore this fiscal and grow to Rs 50 cr in the next 2 years.
Simran Khara, Founder, Koparo said, “Securing a Shark Tank deal from Aman Gupta, Vineeta Singh who have built formidable consumer brands is very satisfying. I’m excited to have 4P Capital Partners on board as their backers have experience in building large consumer brands. In the next 2 years, we are targeting to reach 10 lakh Indian consumers and our focus is on expanding distribution both online and offline.”
Aditya Arora, Partner and CIO, of 4P Capital Partners said, “We are impressed with the solid business that Simran has built in a short period. Her focus on positive economics stands out for us. We strongly believe that sustainable and plant-based home cleaners are the need of the hour and are happy to back Koparo on its journey.”
The brand offers ‘good for you’ and ‘good for the planet’, plant-based home care products like floor cleaners, laundry detergent, fabric conditioners, dishwashing liquid, handwash, cleaning accessories, and fresheners & fragrances and going ahead with plans to launch more products that serve cleaning needs of modern Indian homes.
Prior to this, Koparo has raised Rs 5.7 crore in a pre-seed round in Nov ’21 and Rs 12 crore pre-series A round in Feb ’23, respectively, led by Saama Capital. Other investors who backed the brand in these rounds include MVP, Fluid Ventures, DSG Consumer Partners and Titan Capital.
About Koparo:
Founded by Simran Khara, who has worked at McKinsey & Co, Star TV, and more recently as CEO of digital media startup Juggernaut Books, Koparo is offering a natural alternative to the regular cleaning products available in the market. They have shipped more than 5 lac+ orders since they began operations in 2021. Koparo was selected to be a part of the Founder Stack program by Accel where they received mentorship from the VC firm for 3 months to help them build and scale a consumer startup for today’s times.
About 4P Capital Partners:
4P Capital Partners is backed by a reputed family office of India with an objective to support driven and committed entrepreneurs who are building category-leading sustainable & robust businesses that have a transformational & positive impact on the future of Indians. The fund invests across stages including in pre-IPO and listed companies with a vision to hold the investment for long-term.
