Bangalore: Kofluence, the world’s largest AI-led influencer platform, is pleased to announce a strategic partnership with the Advertising Standards Council of India (ASCI), an illustrious self-regulation body in India’s advertising sector. This collaboration will establish new industry benchmarks for ethical advertising practices, significantly in the field of influencer marketing.
As a key component of this partnership, Kofluence will actively contribute to establishing and upholding ASCI’s ethical standards and developing influencer review guidelines as a member of a specialized task force. These guidelines will promote responsible content creation and advertising practices, ensuring the influencer marketing ecosystem adheres to the highest transparency and authenticity standards.
With a creator network of over 500,000, Kofluence is poised to advocate the comprehension and conscientious implementation of ASCI’s ethical mandates, hoping to build a culture of ethical advertising that values consumers’ trust and adheres to industry standards.
Ritesh Ujjwal, Co-founder & CEO of Kofluence, said, “We embark on this journey with ASCI with immense enthusiasm. At Kofluence, we deeply understand and value the potential of ethical advertising. Our common goal with this collaboration is not only to set new benchmarks but also to encourage influencers and companies to weave tales anchored in accountability and authenticity.”
Commenting on the partnership, Manimala Hazarika, Chief Marketing Officer of ASCI, stated, “We are thrilled to welcome Kofluence to the ASCI family as a new member. As the number of young brands and influencers continues to surge, it’s crucial that platforms like Kofluence, where these stakeholders collaborate, are dedicated to ASCI’s mission of self-regulation and responsible advertising. We genuinely value their commitment and support in this endeavor.”
Kofluence is the world’s largest AI-driven ad-tech influencer marketing platform, enabling brands and influencers to unlock value from their social influence. With the company’s technology-driven connective marketplace, brands and social users can discover and be discovered by one another and handpick who they wish to work with. With over 500K creators on board, bringing in a cumulative reach of 4Bn+, Kofluence is at the forefront of influencer marketing solutions, having successfully delivered over 1500+ campaigns across 30 distinct sectors. visit https://www.kofluence.com/