New Delhi: India’s largest CXO-driven angel platform Inflection Point Ventures has launched its maiden ad campaign announcing Main Bhi Angel. The ad campaign currently running during Shark Tank India on SonyLIV is aimed at professionals & other potential investors of all ages who are keen to start their asset allocation journey with a small ticket size of Rs 1,00,000 a year.
- IPV launches Main Bhi Angel (MBA) initiative to make startup investing more accessible for professionals of all ages
- Launches an ad campaign with the ongoing Shark Tank India
- Under MBA, the investment size in startups has brought down to Rs 1,00,000 from the current minimum ticket size of Rs 2.5 lakhs
- Inflection Point Ventures which has invested over Rs 550 crore in 145+India startups is one of the largest angel investment platform in India
- IPV recently announced its partnership with GetVantage to invest Rs 200 crore in 500 startups this year
- IPV’s investor base is currently over 7000+ members including seasoned corporates and CXOs across 46+ countries
- MBA initiative aims to develop startup investing as an asset class among the working professionals ranging from Genz, millennials and experienced corporate workforce
IPV has also introduced a mechanism to inculcate a savings mindset / disciplined approach to startup investing. It is a new way of investing for the members wherein they can start contributing with savings as low as INR 50K per month towards their startup investing preference with the platform. This can be allocated to startup as and when they select startup to invest in.
IPV’s ad will run on Sony’s OTT platform SonyLIV during Shark Tank India, one of the most awaited reality shows, focuses on educating the potential investors about benefits of investing in startups.
In addition to this, IPV will soon be launching the campaign across social media platforms to run a 360 degrees digital campaign highlighting their new initiative and track record so far.
IPV has invested over Rs 500 crore in 140 startups and aims to democratise angel investment in India. The vision of IPV is to make startup investing more accessible and burst the myth that angel investment is only for rich and well-connected individuals. With IPV’s help, many professionals like lawyers, doctors and housewives are for the first time, experiencing the benefits of startup investments and becoming a part of a fast-growing asset class.
Vinay Bansal, Founder and CEO of IPV, says, “We are a big believer of the Indian startup ecosystem story. Indian startups tech prowess has put India on the global map. However, investing in startups remained a bastion of a few. IPV aims to change that by bringing in more first-time investors backing world-class startups. Currently, over 80% of our investor base comprises first-time investors. With the launch of Main Bhi Angel, we want to accelerate the adoption of startup investing as an asset class and a credible wealth creation tool.”
Commenting on the ad campaign, Ankur Mittal, Co-founder of IPV, says, “There can’t be a better platform than Shark Tank India for IPV to launch their first campaign. Shark Tank India has democratised the stories of entrepreneurs of India – each and every household in India has access to understanding how startup funding happens, what metrics are looked at and how funding decisions are made. Our campaign also attempts to explain the whole process, which may sound complicated to first-time investors.”
Currently working with a diverse set of member investors of over 7000+ members, including seasoned corporates and CXOs across 46+ countries, IPV enables senior working professionals and seasoned corporate executives with high disposable income to invest in startups through their platform. The minimum ticket size of investment is Rs 2.5 lakh per startup. With the launch of the MBA, IPV has brought down the average investment size to Rs 1,00,000, making it highly accessible for the young working population who wants to start their wealth-creation journey early in their careers.
About Inflection Point Ventures
Inflection Point Ventures (IPV) is an angel investing platform with over 7300+ CXOs, HNIs, and Professionals who invest in startups. The firm supports new-age entrepreneurs by providing them with monetary and experiential capital and connecting them with a diverse group of investors. IPV has announced the launch of a $50 million CAT 2 AIF Physis Capital to invest in pre-Series A to Series B growth-stage start-ups.
