CRED Members to experience a seamless checkout experience on D2C brands powered by GoKwik
Bengaluru: GoKwik – Asia’s most preferred eCommerce enabler, and CRED – a high-trust community of creditworthy individuals, brands and institutions, today announced a partnership extending CRED’s payment options to brands on the GoKwik platform.
This collaboration marks a significant step towards enhancing the online shopping experience and enabling trust for D2C merchants on the GoKwik checkout platform.
CRED members represent the top 1% of shoppers and tastemakers. With this integration, brands on GoKwik will be able to drive higher discoverability, improve prepaid conversions and reduce the chances of RTO (return to origin) by offering a seamless & rewarding shopping experience to CRED members.
“GoKwik is on a mission to democratize the shopping experience and has been building tech & data led infrastructure to enable that for the e-commerce & d2c ecosystem. One of the important themes is solving for trust and the partnership with CRED is a step in that direction. Merchants on our network will benefit by being able to provide a trusted payment option for CRED members which will help them drive higher conversions, higher prepaid success rates & reduce chances of returns before delivery. CRED members will enjoy a one-click checkout experience on brands using GoKwik’s platform,” said Chirag Taneja, Co-Founder and CEO, GoKwik.
With this partnership, CRED pay will be integrated into GoKwik’s wide range of payments stack at the checkout. CRED members can use their preferred payment options for transactions making it a frictionless, fast and secure checkout experience on D2C brands powered by GoKwik.
CRED is a trusted platform for members, brands & merchants and partners we work with. The products and partnerships we build are designed to enable a frictionless and rewarding experience for members and merchants. With the integration of CRED’s payment suite with GoKwik, merchants and CRED members can access a secure, seamless checkout experience and unlock their business’s full potential, and drive discovery and retention, said Miten Sampat from CRED.
CRED pay is already live on leading GoKwik merchants like Boat, Bombay Shaving Company, The Man Company, Snitch and more. Some of them are already witnessing early successes due to the integration, such as upto 20% uplift in prepaid conversion rate and reduction in RTO by about 5-10%.
“We are so delighted that two of our trusted partners have joined hands. CRED and GoKwik are both shopper favorites in their own space and with the two coming together, not only the checkout but the entire payment process has become a no-effort process for the shoppers. 20% of the total GMV is coming via CRED with prepaid success rate also going up tremendously. We are looking forward to scaling our growth together with CRED and GoKwik.” Shantanu Deshpande, Founder and CEO, Bombay Shaving Company.
“We have been an early adopter of new checkout solutions with the vision of providing seamless health solutions to our users. GoKwik gave us an uptick in prepaid revenue and lower RTO rates & the addition of a trusted partner like CRED to GoKwik stack will further improve our pre-paid share. This integration between CRED pay & GoKwik will enable us to deepen engagement with discerning CRED members through rewards and offers and increase conversion and retention on the Man Matters App.” – Revant Bhate, Founder – Man Matters.
About GoKwik
Founded in 2020, GoKwik is an eCommerce enablement company focusing predominantly on unlocking growth for eCommerce brands by solving crucial challenges across the eCommerce funnel, helping eCommerce brands provide a seamless shopping experience to their customers, expanding COD penetration across cities and towns, reducing the return to origin (RTO) for their partners, and ensuring overall growth through conversational commerce across the funnel using WhatsApp. GoKwik has the deepest network data of 100 Million shoppers through which it has helped 500+ brands increase conversions, reduce RTO, and boost GMV and prepaid success rate, thereby increasing overall growth potential for these brands.
It is helmed by Chirag Taneja (Co-Founder and Chief Executive Officer), Vivek Bajpai (Co-Founder and Chief Technology Officer), and Ankush Talwar (Co-Founder and Chief Data Scientist). GoKwik’s team has deep knowledge in the space of eCommerce with people having previous experience in Flipkart, Razorpay, Swiggy, Myntra, Nykaa, and more. https://www.gokwik.co/
About CRED
With a mission to celebrate and reward credit-worthy individuals, CRED is a transparent and fully digital platform of highly trusted individuals, brands, and institutions. CRED, with its empathetic approach to design, makes financial decisions visible, delightful, and rewarding for its members, facilitating access to a better life in the form of exclusive rewards and experiences. Admission to CRED is based on credit scores for individuals. Access CRED on iOS and Android.
