Delhi: GoKwik, one of the largest eCommerce enablers in India, has collaborated with Flipkart to offer the latter’s SuperCoins program to D2C brands on KwikCheckout (GoKwik’s checkout solution).
SuperCoins is a multi-brand rewards ecosystem created by Flipkart to provide benefits to users on its platform and those on its partner brands.
With this collaboration, GoKwik will be able to enable SuperCoins redemption on KwikCheckout, with a vision of providing a delightful and seamless shopping experience to Indian D2C shoppers and merchants on its network.
Flipkart SuperCoins will be integrated within KwikCheckout, thus allowing Flipkart customers and those on Myntra, Cleartrip, and Shopsy to redeem their earned SuperCoins on an extensive network of digital-first brands. This will help these brands provide a superior experience at checkout, thereby improving conversion and customer retention.
With a one-time login and single sign-on flow enabled in both KwikCheckout and SuperCoins, shoppers can redeem these coins directly at the checkout page without being redirected. Once logged in, they will be able to save SuperCoins on any of the D2C brands in the GoKwik network that have enabled this feature on their checkout. The points that they have earned so far will also be visible to them upfront, thereby enhancing the shopper experience
The collaboration will also contribute to new user acquisition and reactivation of dormant customers by leveraging the current customers for SuperCoins coupled with GoKwik’s extensive 100 million+ shopper network. With SuperCoins, shoppers can unlock savings and enjoy incentives and offers from multiple brand partners, including Myntra, Cleartrip, Shopsy, etc, enhancing their shopping experience and making their purchases more rewarding. Participating brands will. Therefore, witness increased transaction volume and an increase in average order value (AOV) as customers shop for their preferred products at discounted prices.
Speaking about the partnership, Chirag Taneja, Co-Founder and CEO of GoKwik, said, “eCommerce and Flipkart have become synonymous with each other. Welcoming Flipkart as our partner and integrating SuperCoins into our checkout will be beneficial for our merchants to drive higher conversions & retention. As a result of this collaboration, eCommerce consumers will be the biggest beneficiaries by having access to SuperCoins beyond the Flipkart universe of platforms. It will lead to a unified eCommerce ecosystem where both customers and brands thrive.”
Flipkart will also co-market and list activated merchants in the SuperCoin zone to raise awareness about the availability of SuperCoins on the brand’s own portals. This visibility on Flipkart’s platform will enable participating brands to increase their brand awareness & consideration.
“Over the past year, the SuperCoins ecosystem has transformed into a thriving loyalty and rewards program, offering customers an enriched array of opportunities to earn and redeem rewards. Our goal is to empower customers to derive maximum benefit from SuperCoins, not just within the realm of Flipkart but also in their transactions beyond, while simultaneously fostering growth for our brand and platform partners. We are pleased to join forces with GoKwik to expand the SuperCoins program to D2C brands on its network. Harnessing GoKwik’s distinctive and cutting-edge technological solutions, we aim to orchestrate a mutually beneficial landscape for both brands and shoppers.” said Prabh Singh, Senior Vice President of Customer Growth and Ads at Flipkart.
GoKwik is committed to solving the challenges eCommerce brands face and enabling their growth by creating unique, holistic, innovative and technology-backed solutions for every stage of the shopping funnel. With an extensive network of 100M+ shoppers, GoKwik has helped over 1000 brands increase conversions by 35% while also reducing return to origin (RTO) losses by up to 40%.
Brands on the GoKwik network include Lenskart, Neemans, Man Matters, Mamaearth, etc., ranging from fashion, beauty, health and nutrition, electronics and other key categories of the online shopping space.
This collaboration aims to empower D2C brands on the GoKwik network with SuperCoins, fostering growth. It showcases the commitment of both companies to drive innovation, provide value, and deliver delightful experiences for customers and brand partners.
About GoKwik:
GoKwik is a data & technology-led enabler, building a full-stack solution suite for eCommerce and D2C brands to help them unlock business growth. Embarked on a mission to democratise the shopping experience, GoKwik enables eCommerce brands to deliver superlative customer experience across the shopping funnel, thereby boosting conversion rates and revenue growth.
It also solves other critical pain points of the industry, such as COD RTO (Return to Origin), and helps brands manage the RTO problem while offering COD as a payment channel.
With its recent addition of a third product, KwikChat, GoKwik is solving for low ROIs on marketing campaigns through 30+ Whatsapp use cases such as abandoned cart recovery, click-to-WhatsApp ad campaigns & headless checkout. 1 in 3 shoppers is already shopping on the GoKwik network, which has helped 500+ brands scale their businesses with higher GMV realisation & profit margins.
It is helmed by Chirag Taneja (Co-Founder and Chief Executive Officer), Vivek Bajpai (Co-Founder and Chief Technology Officer), and Ankush Talwar (Co-Founder and Chief Data Scientist). GoKwik is backed by investors such as Sequoia Capital, Matrix Partners India, RTP Global & Think Investments.
GoKwik’s team has deep knowledge in the space of eCommerce with people having previous experience in Flipkart, Razorpay, Swiggy, Myntra, Nykaa, and more.
About the Flipkart Group:
The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale and Cleartrip.
Started in 2007, Flipkart has enabled millions of sellers, merchants, and small businesses to participate in India’s digital commerce revolution. With a registered customer base of more than 500 million, Flipkart’s marketplace offers over 150 million products across 80+ categories. Today, there are over 14 lakh sellers on the platform, including Shopsy sellers. With a focus on empowering and delighting every Indian by delivering value through technology and innovation, Flipkart has created lakhs of jobs in the ecosystem while empowering generations of entrepreneurs and MSMEs. Flipkart is known for pioneering services such as Cash on Delivery, Cost EMI and easy returns, which are customer-centric innovations that have made online shopping more accessible and affordable for millions of Indians.
