New Delhi: India’s leading e-commerce enabler GoKwik, which aims to democratise the shopping experience, has announced that it has completely acquired omnichannel communications specialist Tellephant for an undisclosed amount to tap WhatsApp commerce.
Founded in 2020 by Krishna Pinapatruni, Suhas Entur, and Varun Kapoor, this Bengaluru-based startup is focused on providing brands with conversation as a service and has enabled over 300 e-commerce brands to promote, sell, and provide support through WhatsApp.
With this acquisition, GoKwik has now launched its third product KwikChat, a one-stop solution on Whatsapp catering to multiple use cases across the e-commerce funnel. Brands can use KwikChat to power their end-to-end conversational commerce backed by GoKwik’s seamless checkout experience and return-to-origin (RTO) intelligence.
KwikChat will help brands form a connection with their shoppers through WhatsApp conversations and enable them to make end-to-end journeys on the Meta-backed platform, thus driving conversions, increasing ROI and enabling further growth for these brands.
On the acquisition, Chirag Taneja, Cofounder of Gokwik, said, “Acquiring Tellephant is a step towards enabling deeper solutions for e-commerce brands and helping them further scale their business. With KwikChat, we aim to boost revenues for over e-commerce brands straight out of WhatsApp, which has become an increasingly important channel for brands to drive marketing automation campaigns as well as to ensure superior customer experience.”
Chirag further added that Gokwik has, in a short span of time, already witnessed a 200%+ jump in ROAS (expand) through KwikChat, and it is optimistic about truly revolutionising the way Bharat perceives online shopping.
KwikChat provides the highest coverage of more than 30 Whatsapp use cases engineered for e-commerce players that can help brands unlock up to 20x ROI.
E-commerce platforms often find high return orders (RTO) and abandoned checkout a challenge in the business. With products such as Kwik Checkout and RTO Protection, GoKwik has been helping brands cater to this challenge and unlock their revenue growth.
KwikChat helps brands increase abandoned checkout conversion by 20%. Furthermore, the checkout on KwikChat is completely headless on WhatsApp, allowing users with a frictionless experience. Kwikchat is also enabling retention by improving feedback and review rates significantly. With the industry’s only omnichannel support solution reducing support costs by over 80%, KwikChat is proving out to be a brand favourite WhatsApp solution.
Talking about the acquisition, Tellephant’s cofounder Varun said, “GoKwik is deeply invested in enabling e-commerce and fostering growth is a mission that we’ve been in sync with from the beginning. We eagerly anticipate the direction GoKwik will steer the Tellephant brand, and we’re confident it will significantly influence the e-commerce landscape through WhatsApp.”
KwikChat offers one of the industry’s only solutions with unlimited customised flows to brands depending on their requirements. A merchant’s support centre can be based on KwikChat as GoKwik offers a platform where the merchant can answer all customer queries from all channels like Email, Insta, FB and Whatsapp in one place.
With this product, GoKwik has powered over 335 million conversations on WhatsApp for its partner brands. Some of the big players in the D2C industry, like FireBoltt, Pilgrim, Foxtale, Portronics, and 300+ others, are already using KwikChat as their WhatsApp solution. They also work with large platforms such as Lenskart, Little Joys etc. and are in advanced discussions with other such platforms.
“Our experience with KwikChat has been great. In a short span of time, we are already seeing a 40% reduction in customer acquisition cost and have been able to successfully generate over 3.24 lac leads in just 4 weeks. Not only this, we are unlocking over 2X conversions from abandoned cart recovery. This solution is truly the only solution we need for our eCommerce business, and we are looking forward to scaling our WhatsApp commerce with KwikChat.” – Arnav Kishore, Founder and CEO, Fireboltt.
GoKwik is a Matrix, Sequoia, Think Investments and RTP Global funded enabler that offers smart tools backed by technology to e-commerce brands for reducing driving revenue growth and reducing losses owing to RTO.
