New Delhi: GetVantage, India’s leading embedded finance fintech, has launched GrowthSahay, the first of its kind AI-powered financing platform for MSMEs. Getvantage launched GrowthSahay at Mumbai Tech Week 2025, Asia’s largest AI festival, organized by the Tech Entrepreneurs Association of Mumbai and the Government of Maharashtra. GetVantage, which is also the founding member of the Priority Sector Lenders Association of India (PSLAI), is committed to expanding credit access for India’s MSMEs with GrowthSahay that will provide instant, seamless access to any form of growth capital to the small and medium businesses.
With GetVantage and PSLAI aiming to double MSME credit access within the next 3–5 years, the GrowthSahay platform leverages the advanced framework of OCEN to provide swift, hassle-free, and non-dilutive funding ranging from ₹1 lakh to ₹1 crore. Designed for GST-registered MSMEs, Growth Sahay offers unsecured working capital financing without collateral. Growth Sahay has been running in beta for the past six months, during which it successfully facilitated over ₹100 crores in funding to more than 600 MSMEs across India. It plans to facilitate around Rs 500 crore to over 1000 MSMEs in the next 12-18 months.
The platform offers a 100% digital, frictionless experience, ensuring transparency, security, and faster payouts. Businesses can access funding based on their cash flows with disbursements as quick as 72 hours and benefit from follow-on funding through a single application. Bhavik Vasa, Founder & CEO of GetVantage, shared, “Our role as a founding member of PSLAI underscores our commitment to India’s MSMEs. GrowthSahay is purpose-built to address the critical credit gap for over 64 million MSMEs. While only 14% of MSMEs in India have access to credit today, initiatives like Growth Sahay, built on India Stack infrastructure like OCEN, aim to double credit access within the next 3–5 years.”
As a founding member of PSLAI, GetVantage is at the forefront of reshaping the credit landscape for MSMEs. PSLAI unites stakeholders across the credit ecosystem, including fintechs, lenders, and policymakers, intending to drive sustainable and inclusive growth in India’s MSME sector.
Sharad Sharma, Co-Founder of iSPIRT Foundation, commented, “Significant change, not incremental improvements, are essential in this sector, and with the right product developments, cash flow-based financing and policy support, credit in this sector could double to nearly Rs 130 trillion in the next few years and achieve 2x growth in the next 3-5 years.” Jaya Saha, of HutsandLooms, SME from Howrah, West Bengal shared her experience, “Accessing working capital was our biggest challenge. GetVantage has been a game-changer for our business and our artisans, helping us grow 150% QoQ and empowering our community.” Eligible businesses operating for at least 24 months with a minimum last six months’ average MRR of ₹1 lakh can benefit from flexible loan terms ranging from 3 to 12 months.
The launch of Growth Sahay aligns with the Government of India’s mission to strengthen MSMEs through programs like Pradhan Mantri MUDRA Yojana, Startup India, and others.
By complementing these efforts, Growth Sahay and PSLAI aim to propel the MSME sector toward contributing to a $5 trillion economy by 2025–26.
About GetVantage
GetVantage is the premier Capital Gateway and Embedded Financing platform, reshaping venture finance by facilitating funding for thousands of SMEs and startups, generating $954 million+ in GMV. As a founding member of the PSL Association of India (PSLAI), GetVantage is dedicated to fostering sustainable credit solutions to bridge the funding gap for MSMEs. PSLAI aims to double credit availability to small businesses within the next 3–5 years by aggregating key players and innovations in the lending ecosystem.
GetVantage provides data-driven, working capital solutions for marketing, inventory, logistics, and other recurring OpEx needs across sectors like SaaS, eCommerce, and D2C. Backed by leading investors and the first alternative financing platform to secure an NBFC license from the RBI, GetVantage is driving growth for India’s MSMEs.
For more information, visit:
www.GrowthSahay.com | www.GetVantage.co | www.pslai.org | @GetVantage
About PSLAI
The Priority Sector Lenders Association of India (PSL Association) is a body dedicated to advancing the priority sectors of the Indian financial system. Our association unites financial institutions, industry stakeholders, regulatory authorities, and Tech Companies to tackle the unique challenges and capitalize on the vast opportunities within priority sector lending (PSL). https://pslai.org/
In the Micro, Small & Medium Enterprises (MSMEs) sector, there is a credit gap of $330bn with 89% of MSMEs left without access to formal credit. The PSL Association is committed to ensuring equitable access to financial services, fostering socio-economic development, and driving financial inclusion across key sectors such as agriculture, MSMEs, housing, education, and healthcare. We see this untapped market as a significant business opportunity to grow the market, expand industry size, and drive innovation. Our focus includes promoting liberalized risk weightage on PSL portfolios, mitigating perceived risks through Digital Public Infrastructure (DPI), and establishing fair practices within the industry. We advocate for policy reforms that will further strengthen the borrower ecosystem, particularly for MSMEs.
