Bengaluru: During the G20-Digital Innovation Alliance (DIA) Summit held in Bengaluru, a panel discussion titled “Navigating Startup Success in Global Markets” showcased esteemed founders. Among them were Ankit Fatehpuria from Zetwork, Prashant Pitti of EaseMyTrip, Dilsher Singh Malhi, Founder and CEO of Zupee, Sandeep Aggarwal, CEO of Droom, and Nilesh Patel from LeadSquared. The discussion explored India’s global digital initiatives and offered insights into the realm of startups. The G20 Digital Innovation Alliance aims to recognize and support innovators that have digital solutions for various world economies.

Among these discussions, Dilsher Singh Malhi, Founder and CEO of Zupee, brought forth valuable perspectives on how the study of human behavior, the potential of gamification and the use of technology can help transform businesses and offer innovations that simplify, engage, entertain and upskill. With a constant desire to create something that enriches the quality of life and brings moments of happiness, he embarked on the realm of gaming and integrated behavioral science and technology at Zupee to offer skill-based casual and board games as means of meaningful entertainment.

He highlighted the fundamental human need for engagement and spotlighted gaming’s role in fulfilling this need. Dilsher also explained the concept of gamification; he said it’s not just about winning points or prizes; it’s about making activities so engaging that they become an experience in themselves. Dilsher provided examples of how gamification is deeply rooted in human history, enabling the teaching of critical skills through games and also emphasized the importance of gamification in skill acquisition, especially in the face of advancing technology.

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