New Delhi: Building a successful brand on Instagram takes time, effort, and dedication. By following the right strategies and utilizing the platform’s features, you can unlock the power of Instagram and take your brand to new heights. As an experienced social media marketer and strategist, Harsh Bakshi has helped numerous brands and influencers build their audiences and grow their businesses on Instagram. Here are some of his insider tips for building your brand on the platform:
Tip #1: Leverage Instagram Reels
Instagram Reels is a relatively new feature that allows users to create short-form, creative videos. With a 30-second time limit, Reels are a great way to showcase your brand’s personality and build a loyal fan base. According to Bakshi, brands should create fun and creative Reels that resonate with their target audience. By doing so, brands can increase their visibility, build their following, and engage with their audience uniquely and creatively.
Tip #2: Running Targeted Ads
Running a targeted ad campaign on Instagram is an effective strategy for building brand awareness. However, it’s important to consider the frequency of your ads. According to a study by the Advertising Research Foundation, the more times a user sees your ad, the more likely they are to remember your brand and take action. This means carefully considering your ad frequency is crucial for reinforcing your brand message and increasing the likelihood of conversion. Combining targeted ads with a thoughtful frequency strategy can drive meaningful results on Instagram.
Tip #3: Focus on Content Quality
On Instagram, content is king. To build a strong and engaged audience, creating high-quality content that provides value to your followers is essential. Bakshi suggests that brands should focus on creating visually appealing content relevant to their brand. Additionally, ensuring that your content provides value to your audience is important. This can include educational content, behind-the-scenes content, or content that showcases your products or services uniquely and interestingly.
Tip #4: Utilize Audience Most Active Times
Instagram Insights provides a feature called “Audience Most Active Times” that allows you to identify the optimal times to post your content. You can maximize your reach and engagement on the platform by posting at the right times. Bakshi advises brands to use this feature to their advantage by identifying when their audience is most active and scheduling their posts accordingly.
Tip #5: Utilize Retargeting
Retargeting is a strategy that allows you to target users who have already engaged with your brand or visited your website. By doing so, you can re-engage with potential customers and drive conversions. Bakshi advises brands to use retargeting to target users who have shown an interest in their products or services but haven’t made a purchase yet. By creating targeted ads and content, brands can encourage these users to take action and become customers.
Tip #6: Engagement Groups
Engagement groups have become popular among verified public figures and notable personalities on Instagram as a way to build trust and connect with audiences. By engaging with other users’ content, you can establish yourself as a thought leader in your field and build relationships that can lead to collaborations and partnerships. However, using engagement groups ethically and avoiding fake or bot accounts is important. By using engagement groups authentically, you can build trust with your audience and establish yourself as a valuable member of the Instagram community.
In conclusion, building a successful brand on Instagram takes time, effort, and dedication. By following the right strategies and utilizing the platform’s features, you can unlock the power of Instagram and take your brand to new heights. With his insider tips, Harsh Bakshi has helped numerous brands and influencers build their audiences and grow their businesses on Instagram. By leveraging Instagram Reels, utilizing retargeting, focusing on content quality, and utilizing the audience most active times, you can build a strong and engaged audience on Instagram and take your business to the next level.
